Licensed To Charm is following up its debut Hello Kitty collection with an refreshed line of licensed jewellery in time for Valentine’s Day.
The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking coin charm and a magical rainbow.
To create a fresh spring feel the new pieces come with a bright polished Sterling Silver and or 18ct gold vermeil finish.
The company says the collection is “a must-have for Valentine’s Day and Mothers’ Day gifts, designed with loved ones at heart. We know they’ll be loved as much as we have loved designing them in collaboration with the Sanrio team.”
The new range follows a successful first collection launched in October 2019.
There are eight charms to collect in the first range of the collection: Seated Hello Kitty, Hello Kitty Face, Peek-a-boo Hello Kitty Head, Kitty’s Milk Bottle, her Bow, and her Handbag, a pile of apples, and her fish in a bowl. Fans can add the new pieces to complete a bracelet, or layer up necklaces to show off their favourites.