Fanattik draws Yu-Gi-Oh license

Collection of gifts and collectables tied to Konami Cross Media’s hit anime property and trading card brand heading to European market

Written by Rhys Thomas

Posted 22.07.2019 | Gift

Fanattik draws Yu-Gi-Oh license thumbnail

Fanattik has secured the license for hit anime brand Yu-Gi-Oh! to create a unique line of gifts and collectables for the European market.

The licensee says it will take a approach to the license, working closely with chosen retailers on exclusive products, as well as hand in hand with organisers of Yu-Gi-Oh trading card game tournaments in the UK and Europe.

“Yu-Gi-Oh! is a brand with a passionate fan base,” says Fanattik founder Anthony Marks. “In order to create products that would be appealing, we knew we needed to consult with every level of Yu-Gi-Oh! fandom.

"We met with legions of Yu-Gi-Oh! players, organisers and judges, all of whom have a genuine love for the brand. Their input will help to ensure that we get the products right.”

Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, the brand owner adds: “With Fanattik on board, we are very excited to be able to offer a wide range of unique gift collectibles to the European market. We believe our fans will be impressed with the line-up of products Fanattik will launch later this year. Their passion and understanding of the Yu-Gi-Oh! brand shines through in what they created.”

Fanattik will be supporting the vibrant independent trades where Yu-Gi-Oh! thrives, as well as all levels of European retail from online and mail order to the high street with a wide spectrum of retail price points and limited-edition pieces.

Product will begin rolling out in Q4 2019 with a range containing jewellery, keyrings, pin badges, coins and more.


Quick Look: Thunderbirds Are Go thumbnail

Quick Look: Thunderbirds Are Go

All-new episodes, a brand-new toy line and exciting activations at events and on social media are rocketing ITVS GE’s hit ...

Level Up Licensing: BLE will demystify esports thumbnail

Level Up Licensing: BLE will demystify esports

Anna Knight, VP of Global Licensing Group, the organiser of next month's Brand Licensing Europe, digs into the show’s focus ...

ESM to develop transmedia content for Slugterra thumbnail

ESM to develop transmedia content for Slugterra

Epic Story Media working on live-action gameshow tied to VR experience, new Slugisodes shorts and collectable toys

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes