‘UK Becomes a Nation of Streamers’
As if anecdotal evidence wasn’t enough, Brits are turning their back on traditional TV, as illustrated in a new Ofcom study tellingly entitled ‘UK Becomes a Nation of Streamers’. Though ITV’s Love Island remains the most popular programme of 2019 in the UK to date, broadcasters would need another 14 hits of the same magnitude to keep up with the exodus to Netflix, YouTube and Amazon Prime Video. Nearly half of all UK homes now have one or more paid streaming subscriptions – and 16 to 34-year-olds have cut nearly half the amount of TV from their lives in the past decade. Daily viewership has dropped to between 85 and 122 minutes a day, compared with 169-199 minutes teens and young adults watched on average in 2010.
Ninja ditches Twitch for Mixer
Tyler Blevins, better known by his online handle Ninja, has signed an exclusive partnership to stream solely on Microsoft’s Mixer platform. Famed for becoming the biggest Fortnite streamer on Amazon’s rival platform Twitch, he will now look to bring his millions of fans across to his new home. Early suggestions that the move could dramatically impact his audience were quashed earlier this week when he pulled in one million subscribers in just five days. Before Fortnite, Ninja was one of the biggest players to stream Microsoft’s first-person shooter series Halo. Microsoft will follow up with the sixth mainline installment in that franchise next year alongside the launch of its next-generation hardware.
In other streaming news, HBO Max, the forthcoming VOD platoform from WarnerMedia, has secured exclusive streaming rights for Doctor Who in the states. All 11 series will be available on the service when it launches next spring, as well as future series after they’ve aired on BBC. It’s also picked up episodes of Top Gear, The Office and other BBC luminaries.
Barneys goes bankrupt
Barneys, the department store as central to Manhattan life as, well, Central Park, has filed for Chapter 11 bankruptcy. The luxury retailer secured $75m from a number of investment groups to finance a restructure but will be forced to close stores in other major cities including Chicago and Las Vegas. The Chapter 11 filing will give the board a reprieve from creditors and buy them time to implement a turn around plan.
Apple takes bite out of personal finance market
Apple’s latest product is its thinnest to date. It has no screen, and can’t take selfies. It’s the Apple Card – a metal credit card iPhone users can order through the wallet app. It’s boss Tim Cook’s biggest departure from Steve Jobs’ philosophy of design and hardware, and one of Apple’s biggest pushes into services as the next big battleground after a decade-long reliance on shifting units of smart devices to drive growth. Sales of iPhone, Apple's biggest profit machine, continued to slow in the most recent quarter.