Fatafeat cooks up deal with Lulu Hypermarkets

Leading Arabic food network teams with retailer Lulu on cookware collaboration to celebrated Ramadan and Eid

Written by Rhys Thomas

Posted 15.05.2019 | Food & Drink

Fatafeat cooks up deal with Lulu Hypermarkets thumbnail

Fatafeat, the leading Arabic food network in the Middle East, has launched an exclusive cookware range for Ramadan and Eid in collaboration with Lulu Hypermarkets.

Available in stores across the region, the range comprises cookware, kitchen tools and dinnerware and is available in two eye-catching designs: Arabic Rounds and Intricate Persians. Prices range from Dh14 ($3.80) to Dh399 ($108) for individual pieces and cookware sets.

The collection is currently available at the Lulu hypermarket located in the Mushrif Mall in Abu Dhabi. It will roll out in the coming weeks across all 60 Lulu locations, just in time for this year’s Ramadan, the Muslim holy month of fasting, introspection and giving, and Eid, the celebratory festival that brings the period to a close.

Fatafeat is part of the Discovery network. Henry Windridge, Head of Brand MEA, Discovery Inc says: “Across the globe, Discovery is proud to collaborate with fantastic partners, offering viewers new and exciting touchpoints across our vast brand portfolio.

“With food being such an integral part of Middle East life, we were very excited to be approached to work with Lulu.

“Partnering with Lulu to launch as exclusive Ramadan cookware range was a natural fit, bringing together Fatafeat, the region's biggest food media brand, with Lulu who have one of the biggest retail food footprints in the Middle East. We believe Lulu's customers will enjoy the guarantee of quality that comes with Fatafeat name.”

The launch of the range was celebrated with Fatafeat talent Chef Mohammad Orfali performing a live cooking demonstration at Lulu Hypermarket in Mushrif Mall in Abu Dhabi.

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