A YooHoo character visit to one of the Channel Island’s most popular tourist destinations brought joy to families over the May half-term.
Aurora World organised a meet-and-greet event at the harbourside Herm Island Gift Shop on the island of Herm, one of the smallest of the Channel Islands that welcomes more than 100,000 visitors a year.
The island is only accessible by boat from its larger sister island of Guernsey, and YooHoo himself was at the Gift Shop, greeting delighted young visitors as they arrived.
“The event was very successful, with many families making their way over to Herm during half term to meet YooHoo and to enjoy what this beautiful island has to offer,” says Edwin Dyer the manager of Herm Island Gift Shop.
Brand-new YooHoo 3D graphics and the newly refreshed YooHoo plush line, featuring the themes and characters of the newly launched series YooHoo to the Rescue, were prominently displayed inside the shop. To complement the promotion, a video loop of the YooHoo to the Rescue trailer ran on the toy counter throughout the week. The week-long promotion was strongly trailed throughout the island on posters and through social media on Herm’s popular Facebook, Twitter and Instagram pages.
Jay Noh, Director of Content Business, Aurora World, says: “The continuing popularity of YooHoo has made a visit from the lovable YooHoo a treat for the very young. Our thanks to Herm, its Gift Shop, its visitors and, of course, YooHoo himself for making this such a successful event.”
In a nod to the show’s strong environmental themes, there was also an island treasure trail for young visitors to enjoy and an associated 25 things to do in Herm event, encouraging families to spend time on the tiny, car-free island.
The activity is the latest in a growing number of YooHoo events. Other recent promotions include the renewal of its exclusive sponsorship of Chessington World of Adventures Resort, partnerships with WHSmith, John Lewis and Rainforest Cafe, and a major plush launch in two Hamleys stores in Japan.