Insights-X is extending its digital offering for the stationery industry. To share the latest industry knowledge and ensure that trade and industry can continue networking at a high level even in these challenging times, expo organiser, Spielwarenmesse eG, is working on a new digital platform. The launch date for Insights-X Online is 14 October.
The concept behind the online platform is based on three pillars: networking, business and know-how. The live three-day online event will be an opportunity for the stationery industry to engage and come together. The new online format will feature the InsightsTalks presentations by experts as well as a series of workshops by participating companies. Equally, a space will be provided for individual business contacts. An extended catalogue of manufacturers and products will feature information on the participants, whilst shining a light on the latest stationery innovations.
Insights-X Online will have a strong focus on sharing industry knowledge. This aspect will be based around the News Area already available on the Insights-X website which will be adapted, among others, to reflect vendor content. Companies interested in presenting themselves and their products on Insights-X Online can register through the website from mid-July. The digital offering will be available to retailers and buyers free of charge from mid-October.
Ernst Kick, CEO of Spielwarenmesse eG, says: “Our team is currently working on the finer detail. The initial response to the concept behind Insights-X Online has been extremely positive and is reinforcing our belief that we can create an engaging venue for the stationery sector this autumn.”
[Video: A statement from CEO Ernst Kick about Insights-X Online 2020]