An exhibit about nothing is coming to New York this autumn, as Warner Bros. Consumer Products launches The Seinfeld Experience.
Warner Bros. is collaborating with experience company Superfly on the attraction, which promises a fully immersive behind-the-scenes look at the legendary television show.
Interactive exhibits will give fans a chance to see iconic costumes, memorabilia, set recreations and props from the show, as well as never before seen content from the cutting room floor. A retail store will also open on-site, offering limited-edition and exclusive merchandise specific to the show and The Seinfeld Experience.
"We're thrilled to bring The Seinfeld Experience to life in an innovative way, combining nostalgia with immersive entertainment, and getting fans closer than ever before to the show and its beloved characters," says Jonathan Mayers, Co-founder of Superfly. "A show as iconic as Seinfeld should be celebrated with an experience that truly matches its legacy and enduring influence."
The Seinfeld Experience celebrates 30 years since Jerry Seinfeld first stepped on screen in the eponymous ‘show about nothing’. Often lauded as the greatest sitcom of all time and one of the biggest pop-culture icons of nineties America, the final episode of Seinfeld was aired in 1998 to crowds in Times Square and saw rival TV networks broadcast messages for audiences to instead change channel and watch the series’ finale.
"Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience,” says the comedian. “Now, these crazy Superfly people are going to make it so lots of people can interact with our silly 90's TV show. All I can say is, in the general context of the world we live in, this now seems completely normal."
"As our fans celebrate the 30th anniversary of Seinfeld, we are thrilled to partner with Superfly to introduce an authentic experience that pays tribute to the sitcom's most iconic scenes, catch phrases and characters," adds Peter van Roden, Senior Vice President of Global Themed Entertainment, Warner Bros. Consumer Products. "Since it premiered back in 1989, Seinfeld has been a cultural touchstone for so many and we hope that through this experience fans will be able to relive their favorite moments."
The experience will open seven days a week in the Gramercy area of Manhattan this autumn. Tickets will go on sale in the coming months and will be available until February 2020.