The Licensing Awards 2019 finalists revealed

Shortlist for the retail, product, property and licensed promotion categories announced

Written by Rhys Thomas

Posted 19.07.2019 | Events

The Licensing Awards 2019 finalists revealed thumbnail

The finalists in the retail, product, property and licensed promotion categories for this year’s The Licensing Awards have been confirmed.

The winners will be crowned on Tuesday 10 September at The Great Room of The Grosvenor House Hotel, London.

More than 4,000 products were entered into this year’s awards, including a record number of nominations for the apparel category. Retailers weighed in with their thoughts during judging earlier this month at Arsenal’s Emirates Stadium.

“This year’s product judging day was a true reflection of the diversity and innovation in the licensed product arena,” says Jakki Brown, joint MD of organiser Max Publishing.

Meanwhile, the retail category finalists were decided as a result of an extensive nomination process, followed by validation by a panel of over 20 industry experts from both licensors and licensees.

The Best Licensed Promotions Campaign was judged by a panel of marketing and licensing experts, chaired by Richard Pink from Pink Key Licensing, following a strong roster of self-nominations from the industry.

The Licensing Awards 2019 finalists are:

RETAIL CATEGORY FINALISTS

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

Character.com
The Entertainer
JoJo Maman Bébé
Sainsbury’s/Argos 
Smyths
Tesco  

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

Aldi
The Entertainer
Primark 
Sainsbury’s/Argos
Smyths 
Tesco 

BEST RETAILER OF ADULT LICENSED PRODUCTS

ASOS
Boohoo
Forbidden Planet
Hawkin’s Bazaar
Primark 
Selfridges 

THE RADAR AWARD – for retailers who have come on the radar on the licensing front in the last year

B&M
Card Factory
FatFace
Home Bargains 
Missguided
The Range 

TOP RETAILER AWARD

To be announced on the night. All winners of the main retail categories are contenders for this award.

BEST LICENSED RETAIL MARKETING INITIATIVE

Dr Seuss’ How The Grinch Stole Christmas at Primark
National Geographic Photo Ark Collection at Clarks 
Queen Bohemian Rhapsody Pop-Up at Carnaby Street
Pokémon at Selfridges
Retro Gaming Arcade Campaign at Primark
The Snowman 40th Anniversary at Waterstones 

BEST LICENSED PROMOTIONS CAMPAIGN

Bruce Lee Learn To Control Your Power with Boost (Agency: Born Licensing)
The Gruffalo and Big Milk Fuelling Big Adventures with Arla Big Milk  (Agency: Magic Light Pictures)
Incredibles 2 Campaign with Plenty (Agency: Blue Chip Marketing)
Roald Dahl and Mr Kipling’s Splendiferous Summer with Premier (Agency: The Roald Dahl Story Company) 
The Snowman Maybe Just Maybe Campaign with Barbour (Agency: Penguin Ventures)
The Very Hungry Caterpillar Family Weekend with Eden Project (Agency: Rocket Licensing) 

The Product Awards Categories

BEST LICENSED TOYS OR GAMES RANGE

BBC Earth Plush from Posh Paws
Fortnite Collection from Jazwares
Harry Potter Sorting Hat from Maxx Marketing
Harry Potter Wizarding World from LEGO
PAW Patrol Ultimate Rescue from Spin Master
Peppa Pig Collection from Character Options
Spirit Riding Free Master Toy Collection from Flair/Just Play
Toy Story Summer Collection from Sambro 

BEST LICENSED DRESS-UP OR PARTYWARE

Barbie 60th Anniversary Set from RH Smith & Sons
Elmer Collection from Amscan International 
L.O.L Surprise! Partyware from Unique Party
Marvel: Avengers Endgame Dress-Up from Rubie’s Masquerade
Nerf Party Range from Amscan International
Roald Dahl World Book Day Collection for Tesco (F+F) from RH Smith & Sons
Toy Story for George@Asda from Christy’s by Design  

BEST LICENSED PRESCHOOL APPAREL RANGE (0-5 YEARS)

Dumbo Baby Fashion Range from Matalan
Harry Potter Kids Nightwear from TDP Textiles for Character.com
Peter Rabbit Collection for M&Co from Paul Dennicci
Miffy Babywear Collection from Tobias & the Bear
Moomin Collection for Primark from Smith & Brooks
Peppa Pig Nightwear from Misirli
Toy Story Collection for Nutmeg@Morrisons from Blues 

BEST LICENSED CHILDREN’S APPAREL RANGE

Harry Potter Collection for Character.com from Smith & Brooks
Nerf Collection for Tesco (F+F) from Smith & Brooks
NASA Collection from Bioworld International
National Geographic Footwear Collection from Clarks
Natural History Museum Collection from FatFace
Roald Dahl Collection for Character.com from Aykroyd & Sons
Star Wars Nightwear from Marks & Spencer  

BEST LICENSED ADULT APPAREL RANGE

Barbie Collection for Primark from Global Brands Group
Dumbo Ladieswear Collection from Primark 
Harry Potter Christmas Collection from Fashion UK
Hello Kitty Collection from ASOS 
NFL Tees Collection from Poetic Brands
Sex Pistols Collection from Dr. Marten’s
Transformers Collection from Puma 

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Bing Collection from HarperCollins Children’s Books
Little Miss x Spice Girls Collection from Sanrio and Egmont
L.O.L Surprise! Collection from Centum Books
Oi! Magnetic Activities Collection from Fiesta Crafts
Toy Story Personalised Collection from Signature Gifts
Winnie the Pooh Now We Are Grown Up Collection from Egmont
The World of Eric Carle Collection from Penguin Random House 

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Disney Faces Collection from UK Greetings
Disney Reversible Keepsake Range from Hallmark UK
Elf Collection from IG Design Group
I Like Birds Collection from Quadrille Publishing
Love Island Collection from Danilo
Marvel: Avengers Illustration Collection from Moonpig
Stranger Things Collection from Pyramid International 

BEST LICENSED GIFTWARE RANGE

Britain’s Got Talent Personalised Range from Evode
Disney Aladdin Collection from Half Moon Bay
Loungefly Captain Marvel Collection from Funko
Mary Poppins Accessories from Difuzed
Miffy Craft Kits from Stitch & Story
Moomin Collection from House of Disaster
Peter Rabbit Baby Range from Enesco 

BEST LICENSED HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

Dumbo Homewares Collection from Primark
Friends Homewares from Pyramid International
Harry Potter Drinkware from GB Eye
Joe Wicks Kitchenware from Meyer
Mickey Retro Homewares from Funko
Pokémon Lighting Collection from Teknofun 
Star Wars Pet Cave from Monster Factory 

BEST LICENSED FOOD OR DRINK RANGE

Baileys Cake Collection from Finsbury Food Group
The Happy News Confectionery Collection from Crème D’Or
Original Stormtrooper Gin Set from Thumbs Up
Paddington Collection from Biscuiteers
Sesame Street Collection from Beams
Smiley World Chicken Nuggets from Farmfoods
The Snowman Confectionery Collection from Rose Confectionery 

THE INNOVATION AWARD

The Beatles Sgt. Pepper’s Limited Edition Time Piece from Raymond Weil
The Gruffalo Tonies from Boxine
Harry Potter Coding Kit from Kano Computing
Harry Potter Invisibility Cloak from Wow! Stuff
Iron Maiden Pinball Machine from Stern Pinball
National Geographic Footwear Collection from Clarks
Rick and Morty Smart Watch from Bioworld International
The Very Hungry Caterpillar Moonlite from Spin Master 

PROPERTY CATEGORY FINALISTS

BEST PRESCHOOL LICENSED PROPERTY

(AGE GROUP 0-5)

Bing
The Gruffalo
Hey Duggee
In the Night Garden
PAW Patrol
Peppa Pig 
PJ Masks
Ryan’s World
Thomas and Friends
The Very Hungry Caterpillar 

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

Harry Potter
L.O.L Surprise!
Miraculous
My Little Pony
Pikmi Pops
Roald Dahl
Transformers
The World of David Walliams 

BEST TEEN OR ADULT LICENSED PROPERTY

Adult Swim’s Rick and Morty
Barbie
Emoji
Friends
Gorjuss 
Hello Kitty
Peaky Blinders
Pusheen
The Happy News
Wizarding World 

BEST GAMING LICENSED PROPERTY

Angry Birds
Call of Duty
Destiny
Fortnite 
Minecraft
Pokémon
Roblox
Sonic the Hedgehog
Warhammer 

BEST FILM LICENSED PROPERTY

Avengers: End Game
How to Train Your Dragon (The Hidden World)
Jurassic World: Fallen Kingdom
The LEGO Movie 2: The Second Part
The Secret Life of Pets 2
Toy Story 4  

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

The Beatles
Little Mix
Queen
The Rolling Stones 
Tiana 

BEST SPORTS LICENSED PROPERTY

Arsenal Football Club
Chelsea Football Club
England Football and Lionesses 
England Rugby
Liverpool Football Club
Manchester United Football Club
NFL Players Association
Tottenham Hotspur Football Club
WWE 

THE CLASSIC LICENSED PROPERTY AWARD

This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner joins previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Mickey Mouse, Peppa Pig, Pokémon, Peter Rabbit, Star Wars and Thomas & Friends.

This year’s finalists are:

Me to You
Miffy
Moomin
Mr Men Little Miss
Paddington
Peanuts Worldwide
Sesame Street
Smiley
The Snowman 
Thunderbirds Are Go
Wallace & Gromit 


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