The FA shoots for success with Pokémon partnership

UK Football Association will tap into the popularity of Pikachu and co. to promote its National Youth Futsal programme

Written by Rhys Thomas

Posted 10.09.2019 | Events

The FA shoots for success with Pokémon partnership thumbnail

The FA is calling on Pikachu to electrify its National Youth Futsal programme, an initiative to promote indoor football.

Partnering with the Pokémon Company International, the FA aims to make futsal – a variant of soccer often played indoors on smaller, hard-surface pitches – a natural part of children’s football development by increasing participation from school and club teams.

England's Futsal head coach Michael Skubala, says: “It’s great to have such an iconic brand as Pokémon to sit alongside Futsal development in England.

"We'll work hard together to engage with young players so that they can experience Futsal as part of their football development. It’s an exciting, fast-paced, technical game and I know they will love it.”

The brand partnership will tap into the ‘evolution’ aspect of Pokémon to appeal to kids and encourage young players along their own path of progression. The FA also hopes to tap into the popularity and recognition of the Pikachu and co. to help raise the profile and appeal of futsal with both boys and girls.

Dan Kiddle Head of Commercial Partnerships at The FA, says: "We're delighted to welcome the Pokémon Company International as a partner to support our National Futsal strategy and help grow participation in England.

"Pokémon is an instantly recognisable brand across the world and we're excited to work with together to encourage young players, of all abilities, to play the game of Futsal.”


Time for another Gorillaz x G-Shock collab thumbnail

Time for another Gorillaz x G-Shock collab

Casio G-Shock launches the second and final collection in its partnership with British band Gorillaz

BLE19 Preview: Endemol Shine thumbnail

BLE19 Preview: Endemol Shine

Scripted titles including Peaky Blinders and Black Mirror alongside established brands such as MasterChef to feature at this year’s BLE

Warner options rights to a Funko movie thumbnail

Warner options rights to a Funko movie

The animated flick “isn’t about selling toys or building a brand” says Funko, CEO Brian Mariotti

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes