Penguin Ventures is considering the bigger picture this Christmas, teaming up with The Peoples Picture to create a giant mosaic replica of the original storybook’s iconic flying scene.
The collage is part of this years 40th anniversary activity and fans are invited to get involved, too. In fact, the whole image will be created with thousands of festive photos contributed by families showcasing their most valued festive memories or tributes to the The Snowman. Submissions are already pouring in, but families can still submit their snaps online until midnight on 23 November.
“We have been absolutely thrilled with the response to this project,” says Izzy Richardson, Head of Brand for The Snowman. “To see so many magical memories shared by Snowman fans already is demonstrative of the intrinsic role The Snowman plays in our festive traditions every year, and some of the stories shared have been extremely touching. We cannot wait to share the final piece!”
The giant collage, titled My Snowman, will be on display at Brighton Museum throughout December until 6 January, complementing a current retrospective exhibition celebrating The Snowman author and illustrator Raymond Briggs’ original artwork.
Helen Marshall, Founder of The People’s Picture says: “I have really enjoyed seeing everybody's submissions roll in one by one for My Snowman! The pictures as a whole reveal the full range of human emotion expressing love, loss and celebration which are the ultimate themes of The Snowman story. Some of the pictures also have stories that are compelling and important. As the nights draw in and the festive season approaches I am looking forward to creating the giant artwork in my studio made up of everybody's amazing contributions.”
The final artwork will be gifted to Raymond’s charity of choice, Chestnut Tree House, to be auctioned off as part of their annual festive fundraising initiative. The children’s charity provides hospice care and support for young people with progressive life-shortening conditions in the south of England.