Snaps pour in for The Snowman mosaic

A flurry of fan photos have been submitted for a giant collage marking the 40th anniversary of The Snowman, which will be auctioned for charity

Written by Rhys Thomas

Posted 15.11.2018 | Events

Snaps pour in for The Snowman mosaic thumbnail

Penguin Ventures is considering the bigger picture this Christmas, teaming up with The Peoples Picture to create a giant mosaic replica of the original storybook’s iconic flying scene.

The collage is part of this years 40th anniversary activity and fans are invited to get involved, too. In fact, the whole image will be created with thousands of festive photos contributed by families showcasing their most valued festive memories or tributes to the The Snowman. Submissions are already pouring in, but families can still submit their snaps online until midnight on 23 November.

“We have been absolutely thrilled with the response to this project,” says Izzy Richardson, Head of Brand for The Snowman. “To see so many magical memories shared by Snowman fans already is demonstrative of the intrinsic role The Snowman plays in our festive traditions every year, and some of the stories shared have been extremely touching. We cannot wait to share the final piece!”

The giant collage, titled My Snowman, will be on display at Brighton Museum throughout December until 6 January, complementing a current retrospective exhibition celebrating The Snowman author and illustrator Raymond Briggs’ original artwork.

Helen Marshall, Founder of The People’s Picture says: “I have really enjoyed seeing everybody's submissions roll in one by one for My Snowman! The pictures as a whole reveal the full range of human emotion expressing love, loss and celebration which are the ultimate themes of The Snowman story. Some of the pictures also have stories that are compelling and important. As the nights draw in and the festive season approaches I am looking forward to creating the giant artwork in my studio made up of everybody's amazing contributions.”

The final artwork will be gifted to Raymond’s charity of choice, Chestnut Tree House, to be auctioned off as part of their annual festive fundraising initiative. The children’s charity provides hospice care and support for young people with progressive life-shortening conditions in the south of England.


Royal Mail celebrates 100 years of Rupert Bear thumbnail

Royal Mail celebrates 100 years of Rupert Bear

Royal Mail, in collaboration with DreamWorks Animation and Universal Brand Development has launched a set of eight stamps to mark ...

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products thumbnail

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products

The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats thumbnail

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats

The company has secured a raft of deals across all three seasons of CTC Media’s hit pre-school animation show

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run