The spellbinding new attraction Room on the Broom – A Magical Journey enchanted visitors at its launch last Saturday, 9 March at Chessington World of Adventures.
Building on Magic Light Pictures and Merlin Entertainment’s on-going partnership, which began in 2017 with the immensely popular Gruffalo River Ride Adventure – another immersive 3D experience inspired by the book and the film, this new attraction brings the much-loved children’s story to life.
Families can visit the enchanted library and walk through the pages of the bestselling book written by Julia Donaldson and illustrated by Axel Scheffler. As the stormy wind blows, families must help the Witch find her lost belongings and meet much-loved characters Cat, Dog, Bird and Frog on their Magical Journey.
Room on the Broom – A Magical Journey is supported with bespoke merchandise at the park along with two new special themed bedrooms at the Chessington Safari Hotel.
Magic Light Pictures’ Daryl Shute says: “We are thrilled to once again be teaming up with Merlin to bring this enchanting new attraction to Chessington World of Adventures. Room on the Broom – A Magical Journey really demonstrates Merlin’s commitment to providing a home for family-friendly entertainment, and the dedication of their creative team shines through in this latest attraction. We are confident it will prove as popular as our previous collaboration with Merlin at Chessington, the Gruffalo River Ride Adventure.”