Registration remains open for the 72nd Spielwarenmesse

The closing date for Spielwarenmesse 2021 has been deferred for new exhibitors and the range of services has been extended

Written by Georgie Dobie

Posted 26.05.2020 | Events

Registration remains open for the 72nd Spielwarenmesse thumbnail

Responding to the needs of exhibitors facing current global challenges, organiser Spielwarenmesse eG has announced its decision to defer the registration closing date for the 72nd Spielwarenmesse. New exhibitors can register for the event until 31 July at www.spielwarenmesse.de/en/application.

The Spielwarenmesse will next open its doors from 27 to 31 January 2021, offering exhibitors from around the world the opportunity to present their products and innovations to international retailers and buyers. Before and during the fair, exhibitors will benefit from an extensive catalogue of services. 

Opportunities for first-time exhibitors 

In the digital age, the trade fair is particularly important for forging national and international contacts. Many first-time and regular exhibitors have already registered for the next event.  

Yvolve Sports from Ireland and Mookie Toys from the UK are returning to the fair after a break and are exhibiting in the product category Sports, Leisure, Outdoor.  

In recent years, the Spanish company Grupo Erik Editores S.L. has been appearing at the Spielwarenmesse as a sub-exhibitor. Now, for the first time, the company has booked its own stand in the product group School Articles, Stationery, Creative Design.  

Among the companies showing in Nuremberg for the first time is Knetä, which manufactures vegan play dough. The German company will be very much on-trend at next year’s 72nd Spielwarenmesse where sustainability and social responsibility will play a central role.  

Services offered by the fair 

All exhibitors benefit from a wide range of services provided by the Spielwarenmesse. The marketing package helps companies to enhance their visitor marketing activities. The package includes, among others, a listing in the exhibition and online catalogue with a new flat rate for entries in the online product directory. A listing in the LicenseGuide allows companies to give trade visitors an insight into their licensed products. The package is rounded off with entries in the Exhibition Calendar and Invitation Vouchers for customers. Exhibitors can also use the LeadTracking App, which makes it easier to store and follow up contacts made at the fair. 

Prominent product placements 

The Spielwarenmesse gives exhibitors the chance to display their products in a second, high-profile location. The activity zones and special areas Tech2Play, Toys meet Books, Baby and Infant Articles and Showtime are all tailored to specific target groups. The PressPreview, taking place on the eve of the main event, is an excellent opportunity to exclusively introduce international media representatives to new products and innovations. These and other product presentations give companies at the Spielwarenmesse maximum exposure. 

Sky Kids welcomes The Brilliant World of Tom Gates thumbnail

Sky Kids welcomes The Brilliant World of Tom Gates

The Sky Original kids series from TG Entertainment is set to premiere via the on demand service in early 2021

Bagdasarian Productions’ Alvinnn!!! & the Chipmunks to be broadcast on the Disney Channel in Spain thumbnail

Bagdasarian Productions’ Alvinnn!!! & the Chipmunks to be broadcast on the Disney Channel in Spain

The deal for the series was secured by PGS Entertainment

Cyber Group Studios hosts semi-final round of judging for the International Emmy Awards thumbnail

Cyber Group Studios hosts semi-final round of judging for the International Emmy Awards

Cyber Group Studios hosted the online edition of judging for the International Emmy Awards in the Animation category

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run