Record registrations for BLE retail initiative

Sign-ups for this year’s Retail Mentoring Programme outstrips 2018 attendance with more than a month left to register

Written by Rhys Thomas

Posted 26.03.2019 | Events

Record registrations for BLE retail initiative thumbnail

Uptake for Brand Licensing Europe’s 2019 Retail Mentoring Programme has already surpassed last year’s, with more a month left for retailers to register.

The CPD-accredited course has attracted 55 delegates already, a new record following the 54 who completed it in 2018. 

Applications remain open until 30 April.

“What a fantastic start to this year’s programme,” says said BLE Event Director Anna Knight. “To have UK high street powerhouses like Next and Jo Jo Maman Bébé recognise the benefits of licensing and sign up for our Retail Mentoring Programme for the first time is a huge deal for us – I really hope it encourages other retailers to apply and reap the rewards.”

Other retailers taking part for the first time include Cool Clobber and Pep & Co,which join regular participants Sainsbury’s, Asda George, Tesco, John Lewis and The Entertainer. Also confirmed are character.com, Hamleys, M&Co, Morrisons Nutmeg, River Island and Truffle Shuffle.

“We’ve invested a lot of time in getting the content of this programme exactly right for buyers, managers and creatives, as well as promoting the cross-category benefits of licensing, so it’s really encouraging to see a more diverse range of job titles on the delegate list this year. In addition to apparel and childrenswear, we have buyers from games, gifts, film, books and video games.”

“We’ve invested a lot of time in getting the content of this programme exactly right for buyers, managers and creatives, as well as promoting the cross-category benefits of licensing, so it’s really encouraging to see a more diverse range of job titles on the delegate list this year. In addition to apparel and childrenswear, we have buyers from games, gifts, film, books and video games.”

BLE’s Retail Mentoring Programme educates retailers about the benefits of licensing – which include new customer acquisition, increased customer loyalty, the opportunity to stock wider and exclusive product ranges, and enhanced margins and profitability - and helps them make more informed decisions when negotiating licensing deals and discovering new brand partners.

Delivered through a series of seminars, workshops and one-to-one consultancy sessions, the £499 programme is CPD-accredited and delivered free of charge to qualifying retailers. Benefits include a place at various LIMA-organised events, access to exclusive retail content at BLE and a valuable day with a licensor to see how the business operates at some of the world’s biggest brand owners.

Brand Licensing Europe takes place 1-3 October 2019 at Excel London.



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