The PAW Patrol pups are hitting the road with Bricklive, a touring experience showcasing models built from the world’s most popular toy brick.
The Nickelodeon characters will join a range of themed Bricklive shows touring the UK from this summer.
The five-year agreement will see Bricklive produce Nickelodeon-themed promotional exhibits with PAW Patrol, followed by a broader Nick Jr. theme in the autumn. Other Bricklive themes include Animal Paradise, Brickosaurs, Outer Space and Mythical Beasts.
“Bricklive is the perfect partner for creating a new way to celebrate our much loved characters,” says Virginia Monaghan, VP Marketing, Commercial and Events, Nickelodeon UK and Northern and Eastern Europe. “The scale of the models is so impressive – we can’t wait for PAW Patrol fans to meet the pups’ toy brick counterparts this summer and expanding upon our partnership in the future.”
The PAW Patrol Bricklive exhibit will consist of 15 models of Chase, Ryder, Marshall and the gang, all standing around 1m high and built from between 25,000-31,000 bricks each. A 2m tall Control Tower using over 65,000 bricks, and a selfie zone Fire Engine using a whopping 160,000 bricks, will also feature as centrepieces.
David Ciclitira, Executive Chairman of Live Company Group, adds: "We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded Bricklive events in the UK and Ireland. We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the Bricklive brand."
Bricklive says demand for the new touring assets has been overwhelming, and is responding by working with Nikelodeon to plan and design two new touring exhibits to launch in 2019, with more to come in 2020 and beyond.