Miffy treats and events will come to Maggie & Rose family members’ clubs this Easter as part of the white bunny’s 65th anniversary.
The collaboration launches in London on Mother’s Day, Sunday 22 March, with a Miffy-themed afternoon tea available at the newly opened Maggie & Rose public café in Islington.
Set against a brightly coloured backdrop of Dick Bruna’s signature artworks on display in the café, guests can nibble on savoury sandwiches, Miffy cookies and orange macarons, washing the treat down with a healthy carrot shot. Fans can enjoy the snacks until 14 April.
The partnership also rolls out to classrooms and brasseries of the Maggie & Rose London clubs from 30 March. Members and non-members can enjoy Miffy-themed art and cooking classes, storytelling and dressing up until 14 April.
Maggie & Rose’s Head of Marketing, Anna O’Riordan, says: “We aim to bring families together in ways that are creative, educational and fun – whether that be through our clubs, classes or nurseries. Dick Bruna believed in allowing space for a child’s imagination. This mirrors Maggie & Rose’s approach to learning which centres around the process of creativity as being key to a little’s one development.”
The Maggie & Rose clubs located in China and Hong Kong will also be celebrating Miffy’s 65th birthday with events and treats launching later in the year.