Masha hits the big screen for 10th anniversary

Animaccord's hit animation Masha and the Bear marks 10-year milestone with an 89-venue cinema experience in UK and Ireland

Written by Rhys Thomas

Posted 05.09.2019 | Events

Masha hits the big screen for 10th anniversary thumbnail

Masha and the Bear will be hitting the big screen at Vue cinemas across the UK and Ireland later this month in celebration of the animation’s 10th anniversary.

The mischievous little girl Masha and her kind and caring friend the Bear have won the hearts of millions of kids and adults across the world over the past 10 years, particularly in the UK.

To celebrate the cartoon’s milestone, Animaccord is partnering with Vue Entertainment to bring a special family programme to 89 cinemas across the UK on 20 September.  

Masha and the Bear on the Big Screen will feature the latest episodes of the show’s third season, including A Ghost Story, God Save the Queen, All the World’s a Stage, and Around the World in One Day.

Animaccord teamed with Generation Media on the partnership, whose Associate Director of Partnerships and Content Distribution, Greta Bisetto Donelan, says: “We are proud to be working with Animaccord and Vue to bring Masha and the Bear to the big screen. As we continue to expand our content distribution capabilities, cinema remains one of our key priorities. This is where our clients can showcase their brands and content, in a quality environment, to an engaged audience.”

Aleksey Merkulov, CCO of Animaccord, says: "We are extremely excited about our partnership with Generation Media and the leader in innovative cinematic experience Vue Entertainment on bringing Masha and the Bear to the big screen across the UK and Ireland. This year we globally celebrate the 10th anniversary of the cartoon, and this collaboration is the unique opportunity to maintain our core values and create the special family experience for our beloved little and adult fans."


Spirit Riding Free gallops into Mattel portfolio thumbnail

Spirit Riding Free gallops into Mattel portfolio

New toy range strengthens partnership with Universal Brand Development

Licensing International to conduct first industry diversity study thumbnail

Licensing International to conduct first industry diversity study

Global study aims to understand current level of diversity in the licensing industry and use findings to grow talent pool ...

WBCP opens new Poland office thumbnail

WBCP opens new Poland office

Warsaw outpost joins network of European offices and will be headed by Dorota Pawlowska as the region’s Director of Licensing ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year