Main attractions

DHX Brands and Paragon Creative team for Teletubbies, ITNG and Twirlywoos indoor attraction design solutions

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Posted 24.03.2017 | Events

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DHX Brands has teamed with Paragon Creative to develop design solutions for indoor attractions for much-loved children’s characters from Teletubbies, In the Night Garden and Twirlywoos.

Danielle Tanton, Live Events and Attractions Manager at DHX Brands, said: “This is a very exciting time for DHX Brands as we see these iconic characters come to life through branded attractions. Paragon Creative have worked very closely with both our design and commercial teams to produce concepts that not only deliver truly magical experiences mirroring the worlds of each of our properties, but also meet operator expectations to make these projects viable. We can’t wait to see these experiences blossom.”

Each concept brings the properties to life, featuring iconic elements from each series. Children will be able to walk amongst the Teletubbies’ Home Dome, through the Night Garden, and play with elements from the Twirlywoos’ Big Red Boat, as they are immersed in fully themed experiences.

Mark Pyrah, Founder and Development Director at Paragon, added: “Over the past eight months we have been working closely with DHX Brands to design extraordinary In the Night Garden, Twirlywoos and Teletubbies activity-based attractions. We feel there is a large gap in the market for exciting branded play and these three brands, without doubt, are perfect to fill that gap.

“We have spent time investing in scalable options to work with different spaces, budgets and demographics so that the designs work commercially for varying types of venues. The design solutions for each of the three brands are very distinctive, each with a unique feel, from sensory spaces to play spaces and educational options. Best of all, the designs are modular, so each property can work on its own for smaller branded play opportunities or together for a larger attraction.”
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