LIMA has overhauled its International Licensing Awards programme for 2019 with an all-digital online entry and judging process, and the introduction of five new categories.
The rethink aims to make the awards more international than ever before, following a record number (42 per cent) of entries coming from beyond US borders in 2018.
The digital entry process aims to remove any friction for firms and brands eager to enter, attracting more nominees from around the world and promoting licensing innovation on the global stage.
In a similar move, judging has also gone completely digital with deliberations and choices now made online. LIMA hopes to welcome a more diverse and international group of judges by removing the need to travel to New York.
Maura Regan, president of LIMA explains the thinking behind the changes: “Celebrating licensing programmes that generate revenue, extend reach, and increase relevance is crucial to driving the global growth of the industry. These seemingly small changes to the awards programme are designed to deliver significant impact – greater and more diverse participation to truly reflect the breadth and depth of the licensing community.”
New categories will reflect shifts in licensing away from the binary business of buying and selling rights. Best Collaboration most directly embodies this, along with three new retail-focused awards to celebrate the growing trend towards direct cooperation between licensees, licensors and their retail partners. They are Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports. The final new category, the Newcomer Award, is self explanatory.
Entries to the 2019 International Licensing Awards are now open until 1 February 2019. Visit limalicensingawards.org to enter or learn more.