Licensing International Germany winners revealed

Bavaria Media named Licensor/Licensing agent of the year, while Paw Patrol scoops top property for second year running

Written by Rhys Thomas

Posted 07.11.2019 | Events

Licensing International Germany winners revealed thumbnail

Licensing International has unveiled this year’s winners of its German licensing awards.

Bavaria Media was named the Licensor/Licensing agent of the year, while the prize for best licensee was split between two winners: Edel Kids and confectioner Ferrero.

Pre-school brand Paw Patrol claimed the Property of the year crown for the second consecutive year, while Katarina Dietrich’s long career shaping some of the top German licensing agents was recognised with the Lifetime Achievement Award.

The awards took place during the evening of German Licensing Market, a one-day, regional event which took place on 5 November at Hotel Bayerischer Hof in Munich.

The full list of winners are:

Licensor/Licensing agency of the year: Bavaria Media

Licensee of the year: Edel Kids and Ferrero (2 Winners)

Property of the year: Paw Patrol

Licensed product of the year: BvB Taktiktafel von Ritter Sport

Promotion of the year: Rettet die Bienen mit Biene Maja, Studio 100, REWE

Retailer of the year: Müller

Sports brand of the year: BVB

Digital brand of the year: Fortnite

Corporate/Lifestyle/VIP brand of the year: National Geographic

Newcomer of the year: Baby Shark and ESL Electronic Sports League (joint winners)

Licensing Industry Award: Super RTL

Lifetime Achievement Award: Katarina Dietrich


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year