Licensing industry on board for Play at Home Fest 2

Dr Gummer’s Good Play Guide readies second virtual festival starring big names from the world of licensing

Written by Georgie Dobie

Posted 25.08.2020 | Events

Licensing industry on board for Play at Home Fest 2 thumbnail

Following the huge success of the inaugural Play at Home Fest in May, Dr Gummer’s Good Play Guide is putting the final preparations in place for the second installment of the virtual family festival this weekend.

Major players from the world of licensing are headlining the event, including Nick Jr. with Blue’s Clues and You! and PAW Patrol, Acamar Films, Dreamtex and HarperCollins with Bing, Rainbow with 44 Cats and party licensee, Amscan. Also returning to the stage following the popular May event is Aardman, who will be hosting a Shaun the Sheep model making workshop. 

Also joining this weekend’s line-up are Sylvanian Families, Aquabeads, Geomag, Drumond Park, Trends UK, The Essential One and EasyRead Time Teacher. 

The event, which was created to make the world a more playful place during the COVID19 pandemic, will be accessible to families worldwide on Saturday 29 August.  

Two virtual stages will be streamed live to living rooms, gardens, campsites, holiday cottages, and anywhere else where children aged eight and under and their families are during the Bank Holiday weekend.  

The event will be hosted by up and coming kidfluencer, Sisi from Sisi’s World, star of West End Musical, Matilda, and daughter of TV presenter Nigel Clarke. She will be guiding and entertaining children and their families during the Bank Holiday weekend.  

The first Play at Home Fest accrued an incredible 71,000 views and was streamed into the homes of 14,000 families, with social media impressions reaching 750,000 on Good Play Guide channels alone.  

“We were blown away by the success of the first Play at Home Fest, and it was a no-brainer to bring families together again for more fun during this period when playful experiences are needed more than ever,” says Amanda Gummer, Founder and CEO of Dr Gummer’s Good Play Guide. 

“I’m really pleased to have been able to support some amazing brands during a period when marketing and promotion has been particularly difficult, while also bringing fun and play to the forefront for consumers. The calibre of the acts signed up again for this weekend’s event shows just how beneficial this initiative has been for all involved.” 

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