Kidz Bop, the music brand for kids, today announced the launch of its brand-new virtual Kidz Bop Workshop, in partnership with GoGo squeeZ, a leading brand in healthy portable fruit and yogurt pouches for kids. Following the success of the Kidz Bop Workshop in 2019,
Kidz Bop has created a free virtual interactive experience for the whole family to enjoy at home. Beginning on 14 July, the Kidz Bop Workshop six-part series will debut on the Kidz Bop YouTube channel, which has two million subscribers and 1.5 billion views, with a new video premiering daily.
The Kidz Bop Workshop gives fans the opportunity to experience what it’s like to be a Kidz Bop Kid. Set to fan-favourite Kidz Bop songs, kids and families will learn dancing, singing, and performance techniques from the official Kidz Bop tour choreographer and Kidz Bop official vocal coach, with help from Kidz Bop Kid, Alana, and former Kidz Bop Kid, Ashlynn.
Beginning on 14 July, the Kidz Bop Workshop includes:
- Tuesday 14 July: Warm Up
- Wednesday 15 July: Beginning & Intermediate Choreography
- Thursday 16 July: Vocal Warm Up & Vocal Performance
- Friday 17 July: Performance Techniques and Q&A
Sasha Junk, president of Kidz Bop, says: “With so many family activities, including vacations and summer camps, on pause this year, we wanted to find a fun way for our fans to interact with Kidz Bop from home. Last year, we saw great success on the road with the Kidz Bop Workshop, and we’re happy to bring that experience to kids and families at home on YouTube. We’re excited to partner with GoGo squeeZ to help bring this interactive series to life.”
Helene Caillate, chief marketing officer at GoGo squeeZ, says: “Here at GoGo squeeZ, we are so excited to be partnering with Kidz Bop for the very first time. Both brands are committed to seeing children learn, grow and be active each and every day. While the country adapts to new social distancing guidelines and spending more time at home, we are proud to be working alongside Kidz Bop to offer healthy and fun ways to fuel up and get moving in a safe and exciting way. GoGo squeeZ YogurtZ is great for keeping kids fuelled! Made from real yogurt and fruit, never anything artificial, our pantry-friendly yogurt is a delicious and protein-packed snack with no preservatives and no fridge needed, so your kids can keep on grooving!”