Here’s everything happening on Roald Dahl Day 2019

This Friday 13 September the Roald Dahl Story Company celebrates the author’s birthday with a host of collaborative promotions, products, events and more tied to the themes Matilda and bravery

Written by Rhys Thomas

Posted 11.09.2019 | Events

Here’s everything happening on Roald Dahl Day 2019 thumbnail

With the approach of Roald Dahl Day on Friday 13 September, the Roald Dahl Story Company has shared a range of bespoke collaborative activities, products and promotions.

The annual event celebrates the birthday of Roald Dahl with themed activities around the world. Last year 140 countries participated in the occasion. This years theme is Matilda and the bravery she inspires.

Sarah Read, Partnerships Manager for the Roald Dahl Story Company, says, “It’s wonderful to be heading into Roald Dahl Day 2019 with such a strong and diverse roster of partnership activity. We’ve loved working with our top-drawer partners on bespoke product, promotions and experiences and it’s great to be continuing our long-term relationships as well as bringing new partners on board.

“As we move beyond Roald Dahl Day, our key title focus shifts from Matilda to The Witches – ahead of the major new Warner Bros. movie for autumn 2020, and we’re excited to start working up some fantastic opportunities in connection with that. Please do get in touch with us if you would be interested in working with us in 2020”

Here’s what’s happening during Roald Dahl Day 2019:

Paperchase: As the new school term gets underway, check out Matilda’s Edit of Paperchase’s back to school range, from stationery to lunchboxes. Claim teacher discount if you’re a Miss Honey and check out Paperchase’s #13ActsofBravery online at to face into the new academic year.

Monsoon Children: Dress to be brave at Monsoon Children stores throughout the UK for the new term. Claim a free and exclusive special edition of Matilda (cover designed by the Monsoon Children’s designers), with purchases of £50.

Natural History Museum: For the second year running, the Roald Dahl Story Company is joining forces with London’s iconic Natural History Museum. The Museum is strongly supporting the central theme of Matilda-inspired bravery by challenging its visitors to complete “13 Acts of Bravery” at the Museum, including taking on a T-Rex!

Pritt Stick: For the second year Pritt Stick the sponsor of the Roald Dahl Day Party Pack, which is central to the celebrations. It’s free to download from and also distributed to every primary school in the UK through Teach Primary magazine. Matilda takes centrestage and the pack includes invitation templates, dress-up tips, a myriad of craft activities, stickers, posters, and competitions.

YPO: For the second year YPO is the sponsor of the titchy toddler Roald Dahl Day Pack for Pre-school to join in on the fun with The Enormous Crocodile. YPO is also the official sponsor of Roald Dahl lesson plans, including brand new Matilda lessons for the new term which have just been released – a helping hand for all the Miss Honeys!

Mr Kipling: Stock up on some delicious treats to throw your very own Roald Dahl Day party! After a summer of Matilda-inspired treats, get your hands on the latest limited editions which are brand new for September 2019 - Formula 86 Vanilla Fancies and Grand High Witch’s Chocolate and Vanilla Slices. Available in store now at Tesco nationwide.

Forestry England: supporting our collaboration on James and the Giant Peach, take on 13 acts of bravery in the forests nationwide! Go on an adventure in your local forest this Roald Dahl Day and take on the challenges – from close up creepy crawlies to growing something great at home!

One Aldwych: From September 12-18, those treating themselves to the official Charlie and the Chocolate Factory Afternoon Tea at One Aldwych can sample a delicious Miss Honey-inspired cocktail (adults only!) and a yummy Bruce Bogtrotter cupcake.

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