Hasbro is creating a real-life Monopoly street in central London with theatre production company Selladoor Worldwide.
Due to open in a secret location in the capital in 2020, the live experience adaptation will incorporate a 75-minute segment of challenges for teams to complete together in order to move along the Monopoly ‘board’ and buy property.
“It’s incredibly exciting to finally be announcing our future plans with the team at Selladoor Worldwide,” says Matt Proulx, VP of Location Based Entertainment at Hasbro. “Launching the Monopoly experience in London next year is just the beginning and we’re excited to bring more of our iconic brands to the stage in the future.”
After launching with Monopoly, Hasbro and Selladoor plan to roll out new experiences over the coming years based around other popular properties in the toy company’s portfolio.
David Hutchinson, CEO, Selladoor Worldwide says: “We’ve been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theatre landscape.
“Trends in our sector are moving in a very exciting direction with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way.
“We look forward to launching Monopoly in London in 2020, with our eyes set on other key international markets where we are keen to roll the experience out.”