First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over eight years

Written by Rhys Thomas

Posted 03.12.2019 | Events

First Oddbods family entertainment centre opens in China thumbnail

The first Oddbods-themed family entertainment centre has opened in Xi’an, China.

One Animation partnered with CMC Inc. on the 1,270 sq.m attraction, which is located over two floors of the newly developed Creative Circle mall.

Packed with fun, interactive and high energy experiences, the Oddbods center will include a train ride, sand and ball pits, trampolines, climbing and rope courses, party room and an extensive toddler playground. Once kids are all played out, they can visit the branded food station, Oddbods shop or simply sit back and enjoy an Oddbods story in the dedicated storytelling zone.

Pauline Hiu, One Animation’s VP Consumer Products Asia, says: “We pride ourselves on creating fun and memorable experiences for kids and families through strong storytelling and heart.

“CMC are the perfect partner to help us bring this to life in China and we very much look forward to opening the doors to this hugely fun, energetic and immersive Oddbods world.”

The deal, brokered by Shanghai based Pearl Studio, will see a further 14 centres launching across key locations across the territory over the next eight years, the second of which will open in Chengdu in early 2020.


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

Jetpack scores raft of deals across Asia thumbnail

Jetpack scores raft of deals across Asia

Jetpacks slate of top-rated shows heading to screens in South Korea, Vietnam, China, Hong Kong, India and the Phillipines

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year