Esports the focus of BLE’s second major keynote

An address with leading voices in video game IP brand extension will discuss the ins and outs of licensing in the rapidly growing esports scene

Written by Rhys Thomas

Posted 13.09.2019 | Events

Esports the focus of BLE’s second major keynote thumbnail

Esports is the focus of BLE’s second of two major keynotes for 2019.

The Gaming Counter-Culture - The Rising Brand of eSports keynote will feature Game’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos, and David Yarnton, founder and executive chairman of Edge.gg.

It will be moderated by Steven Ekstract, Global Licensing Group brand director, and take place at 11:45am on Thursday 3 October in the License Global Theatre.

“Esports is a truly global spectator sport with nearly 400 million viewers worldwide,” says Daniel Amos. “As a form of entertainment, it’s growing at a rapid pace. Live events are getting bigger, their frequency is increasing, and events are even now televised. Consumer products based on esports IP has, until now, only been available at the events themselves or online. With a global audience that is both engaged and hungry for consumer products, eSports has huge licensing potential.”

The keynote is just one of three gaming sessions on Thursday 3 October, BLE’s unofficial gaming day.

“Thursday is going to be the day for the games industry – retailers, manufacturers, developers and publishers – to visit BLE,” says Event Director Anna Knight, who was this week promoted to VP, Global Licensing Group.

“In addition to our eSports keynote, visitors will be able to hear an amazing Tinderbox panel featuring Fashion UK and Microsoft called Console to Consumer – Retail Activation in the Gaming World at 1015, and GfK’s Dorian Bloch tackling the Theatre of Gaming in 2019 with predictions for the industry’s future at 1100.”

Gaming will continue in the spotlight at BLE through The Arcade (D280), an interactive feature housing a selection of gaming memorabilia and a 14-metre long timeline celebrating the evolution of gaming. Icons and key milestones from the last 40 years will be featured, including Pong to PSVR and everything in between.

The esports address joins the event’s opening keynote on animation, taking place at midday on Wednesday 2 October. It brings together a panel of leading voices from the animation industry, including Magic Light Pictures’ Michael Rose, Acamar Films CEO Mikael Shileds and Aardman Animation’s Sean Clarke, among other high-profile speakers.

BLE 2019 takes place at ExCeL London from 1-3 October 2019.


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