Eone breaks ground on PJ Masks City

The world’s first PJ Masks theme park will open in Italy next spring in partnership with attractions operator Leolandia

Written by Rhys Thomas

Posted 07.11.2019 | Events

Eone breaks ground on PJ Masks City thumbnail

Entertainment One has broken ground on a new PJ Masks theme park with local attraction operator Leolandia.

The multi-year agreement will see the world’s first PJ Masks City theme park attraction launch in spring 2020.

Construction on PJ Masks City is already underway. The theme park will be a fully themed area dedicated to eOne’s popular animated series, featuring rides, shops, restaurants and other attractions to create a fully immersive environment that brings the brand to life.

Ami Dieckman, eOne’s SVP International Licensing, Family & Brands, says: “We are fully committed to expanding our live events portfolio with partnerships that enhance the content through tangible experiences. 

"We’re therefore thrilled to be collaborating with Leolandia once again to launch this new attraction in 2020. PJ Masks City will cement the brand’s longevity in the region and we look forward to creating everlasting memories for fans of the show.”

The park will boast cutting-edge technology and ‘next-generation’ special effects to invoke the feel and visual style of PJ Masks. Iconic locations from the show will be brought to life, and fans can live out their PJ Masks fantasies with vehicles and fun-filled experiences.

These new agreements builds on eOne’s long-standing partnership with Leolandia following a hugely successful programme of PJ Masks meet-and-greet appearances at the theme park, which have reached more than 500,000 fans since 2017.

“This important project represents the crowning achievement of a long-term partnership between Leolandia and eOne,” says Leolandia president Giuseppe Ira. “The aim is to make the guests the real protagonists of a compelling story and offer a unique, immersive experience, designed to leave a mark. 

"This announcement comes at the end of an outstanding summer season that was characterised by double-digit growth both in terms of turnover and number of visitors.”

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