The West Country will be smiled down upon from on high this weekend as Emojis take to the skies as part of the Bristol Balloon Fiesta, an annual spectacle that draws thousands of spectators every year.
The emoji balloon will be unmissable among the clouds with its bright yellow, giant inflatable winky face. It will take off alongside dozens of other hot air balloons this weekend, between 9 and 11 August.
Visitors to the Fiesta will also be treated to emoji-themed entertainment activities such as games, costume character meet-and-greets, and giveaways, running daily from 1-5pm. This is being promoted across the event’s social media channels as a focus for families.
“We are delighted to launch the emoji balloon event in the UK”, says Marco Hüsges, CEO and Founder of the emoji company. “This promotion is part of a global marketing and communications campaign for our globally awarded and recognized emoji brand.”
Further north, the emoji brand will also be taking to Piccadilly Gardens in Manchester on 10 August, welcoming families in the city centre to engage with the brand and enjoy event performers, family friendly games, costume character meet-and-greets, and opportunities to win prizes through an emoji wheel of fortune and lucky dip.
Alex Mitchell, Senior Licensing and Partnership Manager at Bravado, adds: “The emoji brand is a thriving brand of our time and a true cultural phenomenon of our time. These fun and exciting events are part of our comprehensive strategy to further expand the emoji brand in the UK, where we already have more than 25 partners in merchandise. With the help of the magnificent emoji balloon, we are set to fly even higher this summer!”