Coronavirus: First Licensing China fair cancelled

Messe Frankfurt postpones the event, due to take place in March, as well as its Toy & Edu and Baby & Stroller events because of the outbreak

Written by Rhys Thomas

Posted 31.01.2020 | Events

Coronavirus: First Licensing China fair cancelled thumbnail

Three toy and licensing events scheduled to be held in Shenzhen, China this March have been postponed due to the Coronavirus outbreak.

The Toy & Edu, Baby & Stroller, and Licensing China, a new addition to organiser Messe Frankfurt’s portfolio of fairs for 2020, were to take place simultaneously from 6-8 March, but will now be held at a future date.

The postponement follows a recent notice by the Guangdong Province Department of Commerce to suspend all large-scale events due to the Novel Coronavirus outbreak.

Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, said in a statement: “Messe Frankfurt’s first priority is the safety of our stakeholders, hence our decision to postpone the fairs to a later date.

“The government’s decision to suspend all large-scale trade and economic events to help control the spread of the virus is one all three co-organisers of the fairs wholeheartedly support.

“We are already holding discussions with the venue about possible dates later this year to reschedule the fairs, and will make an announcement in due course.”

The Toy & Edu China, Baby & Stroller China and Licensing China fairs are due to be held in Shenzhen for the first time this year in the brand-new Shenzhen World Exhibition & Convention Center, relocating from their previous home of Guangzhou.


Funko names Bandai exclusive distributor for Japan thumbnail

Funko names Bandai exclusive distributor for Japan

Bandai will take over Funko’s full range of licensed collectables later this year with the aim of boosting sales of ...

Spin Master’s new Mighty Express heading to Netflix thumbnail

Spin Master’s new Mighty Express heading to Netflix

The latest animation from Paw Patrol creator Keith Chapman will be the first of Spin Master’s shows to debut on ...

WildBrain revenue growth will be hit by YouTube rule changes thumbnail

WildBrain revenue growth will be hit by YouTube rule changes

Positive results in Q2, but WildBrain Spark already showing decline as result of YouTube's revised child advertising policies

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year