Charlotte spreads positivity at BLE

May The Thoughts Be With You creator Charlotte Reed shares her positive brand with visitors

Written by Rhys Thomas

Posted 09.10.2018 | Events

Charlotte spreads positivity at BLE thumbnail

License This! 2016 winner Charlotte Reed has been spreading positive vibes at BLE with her May The Thoughts Be With You brand, signing books and sharing her aspirations for the property.

Charlotte battled depression and, as part of her recovery, forced herself to write a positive thought every single day. This formed the roots of May The Thoughts Be With You, a collection of positive aphorisms, quotes and musings illustrated with whimsical animal illustrations.

She won a stand at last year’s BLE and is here for the third year with licensing agent Larkshead Media.

“The brand is ideal for gifting, stationery and some soft lines, where appropriate,” says Claire Piggot, Director of Licensing and Merchandising at Larkshead Media, the brand’s agent. “I’d be very happy if we could meet some licensees for those categories at BLE, and I think we will. "

“But we have to be deliberate with the messaging and sensitive to the fact that Charlotte’s journey is not shared by everybody living with a mental health illness," adds Claire. "We’re very respectful of that and it’s very important to us.”

Claire was on the judging panel when Charlotte won the BLE pitch competition Licensing This! Two years ago – and she felt an immediate connection with it.

“That human aspect is what makes this such a unique property. For Charlotte to take something so positive out of such a negative situation gives the brand a genuine heart, and that is what makes it so engaging.”

Speaking to LTW.Media on the Larkshead Stand stand, Charlotte says she has enjoyed every minute of transforming her thoughts and musings into a commercial property.

“It’s all been a steep learning curve,” she says. “It’s still pretty new to me, and I’m learning all the time – I didn’t have a clue what I was doing when I entered License This! – but Claire and the team have been amazing. The whole experience has been fantastic and here at my third BLE I’m starting to make real connections. Everybody is so lovely and so down to earth.”


Adidas x Arizona Ice Tea footwear pop-up shut down by police thumbnail

Adidas x Arizona Ice Tea footwear pop-up shut down by police

Such was the demand for the promised $1-per-pair collab that the NYPD was yesterday forced to move crowds on before ...

The Licensing Awards 2019 finalists revealed thumbnail

The Licensing Awards 2019 finalists revealed

Shortlist for the retail, product, property and licensed promotion categories announced

Funko launches first foray into board games with Harry Potter thumbnail

Funko launches first foray into board games with Harry Potter

Pop culture specialist launched new board game brand Funkoverse at San Diego Comic-Con, with six licensed titles in the first ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series