License This! 2016 winner Charlotte Reed has been spreading positive vibes at BLE with her May The Thoughts Be With You brand, signing books and sharing her aspirations for the property.
Charlotte battled depression and, as part of her recovery, forced herself to write a positive thought every single day. This formed the roots of May The Thoughts Be With You, a collection of positive aphorisms, quotes and musings illustrated with whimsical animal illustrations.
She won a stand at last year’s BLE and is here for the third year with licensing agent Larkshead Media.
“The brand is ideal for gifting, stationery and some soft lines, where appropriate,” says Claire Piggot, Director of Licensing and Merchandising at Larkshead Media, the brand’s agent. “I’d be very happy if we could meet some licensees for those categories at BLE, and I think we will. "
“But we have to be deliberate with the messaging and sensitive to the fact that Charlotte’s journey is not shared by everybody living with a mental health illness," adds Claire. "We’re very respectful of that and it’s very important to us.”
Claire was on the judging panel when Charlotte won the BLE pitch competition Licensing This! Two years ago – and she felt an immediate connection with it.
“That human aspect is what makes this such a unique property. For Charlotte to take something so positive out of such a negative situation gives the brand a genuine heart, and that is what makes it so engaging.”
Speaking to LTW.Media on the Larkshead Stand stand, Charlotte says she has enjoyed every minute of transforming her thoughts and musings into a commercial property.
“It’s all been a steep learning curve,” she says. “It’s still pretty new to me, and I’m learning all the time – I didn’t have a clue what I was doing when I entered License This! – but Claire and the team have been amazing. The whole experience has been fantastic and here at my third BLE I’m starting to make real connections. Everybody is so lovely and so down to earth.”