Charlotte spreads positivity at BLE

May The Thoughts Be With You creator Charlotte Reed shares her positive brand with visitors

Written by Rhys Thomas

Posted 09.10.2018 | Events

Charlotte spreads positivity at BLE thumbnail

License This! 2016 winner Charlotte Reed has been spreading positive vibes at BLE with her May The Thoughts Be With You brand, signing books and sharing her aspirations for the property.

Charlotte battled depression and, as part of her recovery, forced herself to write a positive thought every single day. This formed the roots of May The Thoughts Be With You, a collection of positive aphorisms, quotes and musings illustrated with whimsical animal illustrations.

She won a stand at last year’s BLE and is here for the third year with licensing agent Larkshead Media.

“The brand is ideal for gifting, stationery and some soft lines, where appropriate,” says Claire Piggot, Director of Licensing and Merchandising at Larkshead Media, the brand’s agent. “I’d be very happy if we could meet some licensees for those categories at BLE, and I think we will. "

“But we have to be deliberate with the messaging and sensitive to the fact that Charlotte’s journey is not shared by everybody living with a mental health illness," adds Claire. "We’re very respectful of that and it’s very important to us.”

Claire was on the judging panel when Charlotte won the BLE pitch competition Licensing This! Two years ago – and she felt an immediate connection with it.

“That human aspect is what makes this such a unique property. For Charlotte to take something so positive out of such a negative situation gives the brand a genuine heart, and that is what makes it so engaging.”

Speaking to LTW.Media on the Larkshead Stand stand, Charlotte says she has enjoyed every minute of transforming her thoughts and musings into a commercial property.

“It’s all been a steep learning curve,” she says. “It’s still pretty new to me, and I’m learning all the time – I didn’t have a clue what I was doing when I entered License This! – but Claire and the team have been amazing. The whole experience has been fantastic and here at my third BLE I’m starting to make real connections. Everybody is so lovely and so down to earth.”


Licensed toys dominate UK’s DreamToys 2019 list thumbnail

Licensed toys dominate UK’s DreamToys 2019 list

From Frozen 2 to Peppa Pig, licensed toys make up half of the UK toy industry’s definitive predictive list of ...

New Sonic the Hedgehog movie trailer reveals character overhaul thumbnail

New Sonic the Hedgehog movie trailer reveals character overhaul

SEGA’s blue mascot redesigned for big screen debut after first teaser drew widespread criticism and disappointment

WildBrain CPLG takes flight with Osprey London thumbnail

WildBrain CPLG takes flight with Osprey London

British leather goods brand appoints WildBrain CLPG its licensing agent to expand into new categories and serve demand from “thriving ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year