A bespoke Cartoon Network-themed MRT train launched in Singapore this week and can be seen racing down the tracks for the next month.
The co-branded train is from Cartoon Network and Timezone, the operator of 12 family entertainment centres around the city, and will travel between the 16 stations up and down the North East Line until 16 July, from HarbourFront to Punggol.
The train has six carriages with special Cartoon Network and Timezone artwork featuring We Bare Bears, Ben 10, The Powerpuff Girls and Adventure Time, designed to cheer up passengers on their daily commute. It’s expected to reach 1.5 million commuters.
The activity also promotes a new partnership between Timezone and Cartoon Network that will bring will be launching Cartoon Network claw machines and tactical promotions in all Timezone’s Singapore outlets over the next 18 months.
Vikram Sharma, VP of Cartoon Network Enterprises in Asia Pacific, says: “This very special train is sure to put a smile on every commuter’s face. Cartoon Network and Timezone make a great partnership. We both share a similar audience and the same motivation to ‘up the fun’ for kids, young adults and families in Singapore.”