BLE19 Preview: Rocket Licensing

Anticipated new arrivals, established hits and much-loved classics blast off with Rocket at BLE

Written by Rhys Thomas

Posted 18.09.2019 | Events

BLE19 Preview: Rocket Licensing thumbnail

Rocket Licensing is celebrating its appearance at a new stand in a new venue with a list that’s big in every sense.

The company will showcase a portfolio of firmly established hits and classics such as Godzilla, The Elf on the Shelf, Beano, The Very Hungry Caterpillar, Derry Girls, Disenchantment, Horrible Histories, and much more.

Three new arrivals to the Rocket stable to keep an eye for are Rebel Girls, Valiant and The Original Ramen Company.

Rebel Girls is a brand inspired by the award-winning book series Good Night Stories for Rebel Girls, which focuses on highlighting and celebrating women’s achievements. Four million books have been sold worldwide, which has translated into a lifestyle media brand on a mission to raise a generation of confident girls. Supported by a brand-new Rebel Girls style guide, Rocket Licensing’s aim in the UK market is to license product that is educational, ethical and empowering, matching the growing success of the brand in the US. Games & puzzles, social stationery and gifting are anticipated strong initial categories for this unique brand.

Leading character-based entertainment company Valiant has sold well over 82 million comic books since it was founded in 1989, bringing to the world characters like Faith, Harbinger and Bloodshot. Now, as Bloodshot leads a slate of Valiant movies beginning in 2020, Rocket Licensing has been appointed to manage this exciting brand that is perfectly positioned to build on the continuing popularity of brilliantly created superheroes in print and on screen.

The Original Ramen Company was launched in 2012 as a celebration of authentic Japanese and Chinese lifestyles and their food, fashion and cultures. Aiming to bring the innovation, tradition and experimentation of Ramen to products, the brand’s work with respected global designers has created an appeal that already reaches across cultures and includes multiple product categories.

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