BLE outlines new animation pavilion

This year’s licensing show will host a special zone dedicated to the UK and European animation industry, with affordable options for small studios and start-ups

Written by Rhys Thomas

Posted 23.05.2019 | Events

BLE outlines new animation pavilion thumbnail

Brand Licensing Europe will shine a spotlight on the the British and European animation industry through a special pavilion and keynote address at this year’s show.

The BLE team is inviting studios to come forward and take part in the showcase which will highlight what BLE Event Director Anna Knight calls “a real cluster of creativity and vibrancy”.

“The animation industry in Britain and Europe is so exciting right now,” she says. “Just look at Animaccord and Masha and the Bear, Magic Light Pictures and The Gruffalo, Acamar and Bing, Moomin with the new Moominvalley and, of course, the granddaddy of them all, Aardman with Shaun the Sheep and Wallace and Gromit among many others.

“We want to celebrate these studios, their stories and successes at BLE and give them a platform from which to shout and do business and we really hope they will jump on the bandwagon and take advantage of all of the opportunities open to them to show retailers and licensees exactly what they have to offer.”

The BLE Animation Pavilion will provide affordable exhibiting options for smaller studios and start-ups, providing a level playing field for everyone and the chance to be part of BLE and break into the industry.

“We are also close to confirming a really special animation-focused keynote presentation, which we are hoping to announce shortly after Licensing Expo, so watch this space, you will not want to miss it,” Anna adds.


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