BLE is making a fashion statement with an all-new activation showcasing the very best in licensed couture, branded glad rags and character-inspired accessories.
The brand-new Fresh off the Runway activation will see a jaw-dropping display of Fashion x Licensing collabs on super-styled mannequins in each of the show’s five visitor entrances.
Viacom Nickelodeon Consumer Products, Mattel, Universal Studios, CPLG, Tinderbox, Sanrio and Difuzed, Maurizio Distefano Licensing and Perfetti van Melle will all showcase their latest fashion lines from entrance N1 through N5 - the full details of which are below.
“All of the collabs at BLE are making their debut in the brand licensing industry,” says Anna Knight, VP Licensing at BLE organiser Global Licensing Group. “Some are, indeed, ‘fresh off the runway’, others haven’t even been launched yet.
“We are really humbled to be able to present such exciting and inspirational content to our visitors and, when it comes to BLE 2020, all I’ll say is ‘watch this space’.”
N1 Entrance: Viacom Nickelodeon
SpongeBob x Marlou Breuls: A unique, authentic and creative collaboration between fashion designer Marlou Breuls and SpongeBob SquarePants in a crafted, heritage and sustainable story.
Barbie by Patrizia Pepe: ‘Original ICON Collection’ Barbie by Filippo Laterza for Original Marines & Barbie partners with Patrizia Pepe to launch 15-piece junior capsule collection inspired by the brand’s 'You Can Be Anything' statement in the year Barbie celebrates her 60th birthday.
CPLG presents Chinti & Parker x Peanuts, Lazy Oaf x Peanuts, RIVA x Peanuts
Universal Brand Development x Criminal Damage
Tinderbox presents DRKN OFFICIAL Call of Duty®: Modern Warfare® capsule collection*, which is dropping soon and can be pre-ordered exclusively at www.drkn.com.
Sanrio & Difuzed present Jimmy Paul x Hello Kitty by Difuzed.
PREMOLI + DI BELLA via Maurizio Distefano Licensing
Perfetti van Melle presents #White*xChupaChups