The summer’s catchiest – or most annoying, depending on your tolerance for ear worms – viral songs is coming to BLE next week.
Baby Shark will feature in a conference session at this year’s Licensing Academy. The brainchild of Koren start-up Smart Study and produced by Pinkfong, it has racked up nearly 1.8 billion YouTube views and counting – and has been a runaway success on James Corden’s The Late Late Show YouTube channel.
“Love it or hate it, it has been impossible to avoid Baby Shark this summer – it’s the ear worm to end all ear worms,” says BLE Brand Director Anna Knight. “It has been viewed nearly two billion times on YouTube and James Corden’s broadcast ‘the biggest Baby Shark ever’ on The Late Late Show last week has racked up nearly 37 million views on Facebook alone. In licensing terms, Baby Shark has the potential to be a global smash hit so we’re really excited for the 2018 Korean licensing showcase at BLE next week.”
Other high profile names to taking heading to the show include Great British Bake Off winner Nadiya Hussain, who will take part in a live Q&A, MasterChef 2014 winner Ping Combes in the BLE Kitchen, and top kids YouTuber Tiana.