The stars of Avengers: Endgame were on hand to launch Avengers Universe Unites and celebrate the donation of millions of dollars’ worth of Marvel merch from some Disney’s biggest licensing partners.
Robert Downey Jr., Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Paul Rudd and Brie Larson joined Disney CEO Bob Iger at Disney California Adventure Park to celebrate the donation of more than $5 million to non-profits supporting children with critical illnesses.
Disney’s $1 million cash donation to Starlight Children’s Foundation was matched by a combined $4m haul of Avengers: Endgame toys and products from LEGO, Hasbro, Funko and Amazon, which will be sent to hundreds of children’s hospitals and charities throughout the US.
“The superheroes in Avengers personify traits like courage, perseverance, bravery and hope – the same traits countless kids and their families in children’s hospitals exhibit every day,” said Bob Iger. “We are grateful to have the Avengers cast take time out of their day to be a part of this effort to lift spirits and bring comfort to children during a difficult time.”
Alongside their photo-op duties, the movie stars took time out to join kids from the Boys & Girls Clubs of Anaheim and Garden Grove and play at a larger-than-life LEGO build at The LEGO Store in Downtown Disney. The kids were treated to a visit by Amazon’s Treasure Truck stocked with Avengers: Endgame toys, including Hasbro action figures, Iron Man MK50 robots by Ubtech and Funko Pop! vinyl fig ures.
The charity event is part of Disney Team of Heroes, the entertainment giant’s main community outreach and philanthropic initiative.
“Nobody understands magical experiences better than Disney, and we’ve been proud to partner with them in bringing those experiences to kids in children’s hospitals for more than 20 years,” says Adam Garone, CEO, Starlight Children’s Foundation. “Ill children have benefited from our amazing relationship together. And with this donation, even more kids will get to experience the magic of Disney.”