ZAG has bolstered its licensing and merchandising department with a trio of new appointments, including the hire of licensing veteran Kirk Bloomgarden, pictured top, as Head of Consumer Products.

Also joining the company are Rebekah Belzer, as Senior Director, Licensing & Merchandising, North America; and Eva Rodriguez, who will serve as Director, Latin American Licensing.

“We are very proud to expand our licensing and merchandising department with such talented and respected people in our industry,” says Julian Zag, EVP, Global Operations, to whom the executives will report.

“Working with such accomplished executives on the strategy for all our brands is an essential step towards our growth, and our main goal—giving to kids and families all around the world a maximal experience with their favourite heroes."

Kirk brings decades of senior management experience in licensing to role, including serving as CEO of CPLG in London, and SVP at Twentieth Century Fox, as well as building brands in Asia, particularly China.

Rebekah will oversee the licensing and brand-building efforts for North America. She has 20 years of retail and consumer products experience and has managed sales and licensing for brands such as Power Rangers, Paul Frank, Pantone, MasterChef Junior, Dwell Magazine. She spent her early career at Disney.

Eva Rodriguez most recently worked at Twentieth Century Fox, managing the Latin American consumer products portfolio for major brands such as The Simpsons, Ice Age, and Rio, across all categories.

The team will lead the development and execution of the worldwide consumer products strategy for all of the properties under the ZAG Heroez label—an umbrella brand franchise that brings together the superheroes from the company’s animated properties, including the flagship Miraculous™: Tales of Ladybug & Cat Noir, and recently debuted Power Players. The company’s newest property, Ghostforce, is currently in production for Disney Channel EMEA, TF1, and Discovery Kids Latin America.