WildBrain revenue growth will be hit by YouTube rule changes

Positive results in Q2, but WildBrain Spark already showing decline as result of YouTube's revised child advertising policies

Written by Rhys Thomas

Posted 13.02.2020 | Entertainment

WildBrain revenue growth will be hit by YouTube rule changes thumbnail

Positive revenue growth of 4 per cent for WildBrain’s Q2 2020 will be stunted heading into the back half of the year, it has warned, after changes in YouTube’s advertising rules immediately impact its Q3.

The positive second quarter spurred group revenue 6 per cent growth in its first half 2020, which ended 31 December 2019. Viewership figures through its WildBrain Spark YouTube division climbed 36 percent to more than 9.9 billion during Q2, sending growth for the first half up a whopping 51 per cent in the period to 22 billion views.

Eric Ellenbogen, WildBrain CEO, says the figures show WildBrain Spark “to be a valuable platform for our own IP and brand partners”.

The company develops and manages YouTube audiences for its own brands, such as Peanuts and Teletubbies, alongside Moominvalley, Best Furry Friends, Fireman Sam and Ben 10 and a host of other third-party properties.

But changes in YouTube’s policies towards targeted advertising on videos aimed at kids have already significantly hit WildBrain Spark’s revenue.

Introduced in January, new YouTube rules ban targeted advertising and restrict comments and other forms of interaction on videos aimed at children. The result led to a sharp decline in WildBrain Spark revenue, dropping 40 per cent year-on-year in the first few weeks of January.

Eric believes that while its YouTube business will miss out on money in the short-term, YouTube’s new rules will “reward quality content” with improved monetisation.

“We’re ideally positioned to benefit from this move over the long term,” he adds.


Royal Mail celebrates 100 years of Rupert Bear thumbnail

Royal Mail celebrates 100 years of Rupert Bear

Royal Mail, in collaboration with DreamWorks Animation and Universal Brand Development has launched a set of eight stamps to mark ...

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products thumbnail

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products

The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats thumbnail

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats

The company has secured a raft of deals across all three seasons of CTC Media’s hit pre-school animation show

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run