WildBrain has announced a round of senior hires and promotions across its brand, content and international divisions.

Michael Riley has been appointed Chief Brands Officer (CBO), Deirdre Brennan has been named Executive Vice President, Content Partnerships, and Jianbo Wei will head up the business in China as regional Managing Director. 

Meanwhile Daisy Wall has joined as Vice President, Short Form Content, and Liz Thompson has been promoted to Vice President, Marketing and Communications.

“These appointments represent further steps forward in the reorganization begun last year and will help us realise the greatest value from our leading portfolio of content and brands,” says Eric Ellenbogen, Chief Executive Officer, WildBrain.

“We’re strengthening and aligning our team to propel growth across brand building, creativity and business development. Michael, Deirdre, Daisy, Jianbo and Liz bring considerable expertise and give us a great mix of leadership skills to maximise opportunities in today’s media landscape.”

Michael Riley will draw on over 25 years of experience to identify and develop key franchise opportunities for WildBrain’s portfolio of renowned kids and family brands, such as Strawberry Shortcake, Teletubbies, Rev & Roll and Inspector Gadget. Based in New York, he reports to Eric Ellenbogen.

“With the growth of streaming platforms worldwide, there has never been a better time to develop content-driven brands,” he says. “WildBrain owns some of the world’s most-loved kids’ content and I look forward to working with the team to build out new and expand existing brand strategies for key properties in our IP portfolio.”