Viacom Nickelodeon Consumer Products has promoted David Chustz to Executive Vice President of Global Creative.
In the newly created role, David will lead design, planning and consumer product development across Viacom and Nickelodeon’s portfolio of licensed properties. He will also oversee the graphic and product design teams, writers, creative strategists, and project managers.
A Nickelodeon veteran of more than 10 years, David was previously SVP of Global Creative, and before that served as Senior Vice President of Franchise Creative strategy. In that role, he was central to the consumer product development for some of the kids’ network’s biggest properties, overseeing strategy for the likes of SpongeBob SquarePants, Teenage Mutant Ninja Turtles and, more recently, social star JoJo Siwa.
David will continue to report to VNCP President Pam Kaufman, who says: “Outstanding creative execution is one of VNCP’s key strategic pillars, and David has been an incredible leader in developing and executing our ‘Every Age, Every Aisle’ creative strategy around the world.
“David has done a fantastic job uniting our creative teams globally, and through his leadership, our franchises are brought to life across multiple demos and aisles for fans worldwide.”
David began his role earlier this week.