Viacom up Cristian Cabero to SVP of Consumer Products

Cristian will also take senior role in location-based experiences and look to identify new ways to extend Viacom brands

Written by Rhys Thomas

Posted 14.06.2019 | Entertainment

Viacom up Cristian Cabero to SVP of Consumer Products thumbnail

Viacom International Media Networks Americas has named Cristian Cabero its new Senior Vice President of Consumer Products and Location Based Experiences.

In his prior role, Cristian was Senior Vice President Consumer Products for the Americas and Toys International, with direct oversight of the toy category for all of VIMN in Europe, Asia.

Based in Miami, for this new role, Cristian will report to Gerald Raines, Senior Vice President, Global Location Based Experiences.

“Licensing is an extremely important part of Viacom’s business,” says Gerald. ”Whether that is through our consumer products, live events, hotels and theme parks, we want to bring audiences closer to our characters and stories. I am thrilled to have Cristian and his team on-board to assist in expanding Location Based Experiences in the Americas.”

Cristian and his team will also be responsible for identifying potential partners and negotiating licensing deals to develop Nick-branded experiences, primarily focused on entertainment centers and live stage productions in the region. In addition, he will assist with the management of existing partnerships from a local level for Nickelodeon branded resorts, theme parks, attractions, cruises, and exhibitions.

“Cristian has been a significant contributor in the growth of our Consumer Products business,” said Pierluigi Gazzolo, President of VIMN Americas. “I’m confident that he will apply the same creativity, intelligence, and business acumen to further developing our Location Based Experience business in the region.”

Cristian will continue to oversee the licensing, retail and product strategies for VIMN Americas’ portfolio of properties and brands in Latin America, which include Nickelodeon, Nick Jr., MTV, Comedy Central, and Paramount. He is also responsible for working with major partners across key consumer products categories, including apparel, toys, accessories, home video, and video games.

Cristian’s broad professional experience includes more than 10 years at The Walt Disney Company in Mexico and a post at Canal 13 in Chile.

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