Viacom and CBS merger to close next week

Consolidation of the media giants expected to close on 4 December, with Viacom CEO Bob Bakish taking the reins

Written by Rhys Thomas

Posted 27.11.2019 | Entertainment

Viacom and CBS merger to close next week thumbnail

The merger between Viacom and CBS to create a new combined company is set to be wrapped up in time for Christmas.

Consolidation of the two media giants, both already part of the Redstone family’s National Amusements media empire, is expected to close by 4 December, creating a new business called ViacomCBS.

Viacom’s current CEO Bob Bakish will take the same role at the head of ViacomCBS, while his CBS counterpart Joe Ianniello will become Chairman and CEO of CBS, overseeing all CBS-branded assets.

Leading ViacomCBS’ licensing business will be Pam Kaufman, currently president of Viacom/ Nickelodeon Global Consumer Products. She will serve as president of Global Consumer Products, overseeing the company’s licensing and consumer product business, including merchandising, retail sales, consumers insights and marketing.

The merger will combine both company’s major entertainment brands, including Nickelodeon, MTV, Paramount Pictures and more under one umbrella. 

But despite the increased scale in output and IP-ownership, the combined company will still lag somewhat behind Disney, WarnerMedia and other major rivals – and that’s without taking into account the influence of Netflix, Amazon’s growing streaming business, and Apple’s new streaming service.

Analysts predict the ViacomCBS will look to snap up a major entertainment company in the near future to cement its position. Early speculation places Discovery and Sony Pictures in the ViacomCBS’ sights.


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year