TeamTO has appointed New York-based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the US and Canada.
The appointment coincides with the 2019 international roll-out of the kids’ series across TV channels.
Patricia de Wilde, Director of Marketing and New Business at TeamTO, says: “We are delighted to announce this partnership with Surge, a boutique agency that from the outset shares the same passion and clarity of vision for the Mighty Mike brand. It is also gratifying to see the superb response to our canine caper internationally, as our ‘pugalicious’ Mike debuts across TV channels.”
Mighty Mike premiered on Family Channel in Canada this March and will air on Boomerang – streaming in the EMEA, Asia Pacific and Latam – from this month, with further announcements to follow.
Elan Freedman, Vice President of Business Development, Surge Licensing, adds: “Mighty Mike is a brand but for kids of all ages, and certainly filled with heart, thanks to TeamTO’s unique animation technology which brings this affectionate pug to life in the most endearing of ways. As such, Mighty Mike is the basis for an incredible toy and lifestyle brand, and we are confident will resonate with all.”
Produced by TeamTO with Canada’s Digital Dimension, and distributed internationally by CAKE, Mighty Mike (78 x 7’) is a CGI animated, dialogue-free slapstick comedy for six to 11 year olds. Billed as Tom & Jerry meets silly pet videos, the show follows a refined pug dog with sophisticated tastes who longs for a quiet life but is instead forced to defend his house from a bunch of furry intruders, including raccoons, turtles and Fluffy the cat.