TeamTO and This is Iris partner on Mighty Mike licensing in the UK

World’s most licensable pug hits high notes on CITV and Boomerang

Written by Georgie Dobie

Posted 14.07.2020 | Entertainment

TeamTO and This is Iris partner on Mighty Mike licensing in the UK thumbnail

Leading Kids Entertainment company TeamTO has joined forces with top independent Licensing Agency This is Iris to unleash Mighty Mike - the world’s most licensable pug – in the UK. Mighty Mike’s licensing career in the UK will be launched with a prominent platform on both CITV and Cartoon Network’s Boomerang Channels.

Sarah Lawrence, This is Iris, said: “Mighty Mike is a show with great appeal, it’s packed with personality and stand out characters that engage the audience the minute the show starts. The characters' incredible photorealism and the non-stop comedy make this show ideal for a great range of products. We are delighted to be working with TeamTO on this exciting property and look forward to updating our partners on Mighty Mike’s potential and standout performance on CITV.”  

Patricia de Wilde, TeamTO’s VP of marketing, added: “We are delighted to be working with the experienced and talented team at This is Iris. With Sarah's uniquely creative and quality-driven approach to licensing, and great platforms on ITV and Boomerang, Mighty Mike could not be in better hands. Add to that the series' combination of subtle and sophisticated humour inspired by the daily life of pets and you have a perfect formula for success in the UK’s animal loving market." 

"We are absolutely delighted with the performance of Mighty Mike on CITV. It’s an outstanding comedy and clearly our audience agree,” says Darren Nartey, senior programme acquisitions executive, ITV.  

The agreement follows a first publishing deal in Italy with high-end publishing outfit Edizione Play Press, for sticker, colouring, magic colouring, and activity books, being sold in kiosks nationwide. Other licensing agents taking Mighty Mike across the globe include Surge Licensing (US), France Télévisions (France), and Uyoung (China), supported by outstanding performances on Universal Kids (US), CBC & Family Channel (Canada), Boomerang (EMEA, Asia Pacific, Latam), France Télévisions, ABC (Australia), Super RTL (Germany), and Tencent (China), among many others. 

Mighty Mike stars a refined pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets. Raccoons, turtles and Fluffy the cat have a knack for showing up at the worst possible moment, dragging Mike into a series of outrageously funny twists and turns - making him miss yet another opportunity to impress Cindy, the neighbour’s elegant dog. 

Mighty Mike is an original TeamTO production with Canada’s Digital Dimension. TeamTO manages all Licensing rights worldwide and TV distribution in France, Germany and China, while CAKE distributes the TV series in all other territories. 

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