While the global pandemic has considerably changed health practices, the youngest will gradually go back to school and will have to take the necessary steps to protect themselves and those around them. In conjunction with Paris City Hall and in association with UNICEF, ZAG and ON kids & family (Mediawan Group) are helping to provide valuable information to children in a manner they can easily understand with a new PSA, featuring the globally loved superhero stars of the aspirational action-comedy series, ¬¬¬Miraculous - Tales of Ladybug & Cat Noir.
In the new PSA, which is being translated into eight languages, Ladybug and Cat Noir teach children how to practice effective handwashing, hygienic sneezing, social distancing and more, to help keep our family, friends, and community safe.
Jeremy Zag, CEO and Founder, ZAG, says: “With so many challenges facing the world now, our mission was to develop an initiative that focused more on creating solutions that teach and educate children in a positive and protective way instead of perpetuating fear. We would like to thank UNICEF for choosing Miraculous to convey an important message that we are so proud to stand behind. Our studios and our superheroes will always be ready to fight for a good cause, and we are very happy to be supported by all our global partners in the production of this PSA.”
"At the heart of this unprecedented crisis where children are considered adults, there was a need to find a way to make them aware of the importance of protecting themselves and others by staying fun and childlike, while relieving anxiety. And who better than their two favorite superheroes to make the message the most effective? We are fortunate to be the producers of a series with two aspirational and reassuring superheroes, known around the world and unanimously supported by our broadcasters," says Aton Soumache, president and co-founder ON kids & family.
Empowering and inspirational, Miraculous embraces values for the entire family and has become a digital planetary craze with over 16bn views on YouTube (authorized and of user-generated content); over 100m downloads on its mobile app, and over 150m products have been sold during the past three years. Miraculous is the winner of 13 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.
Set in the city of Paris, Miraculous follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens, can they beat the unexpected villains?