Endemol Shine Group has secured two new licensing agents for animated series Simon’s Cat.
Independent licensing agency Plus Licens has been appointed agent across the Nordics and CEE, while award-winning licensing company Click! will oversee the licensing programme in Southeast Asia and Hong Kong.
The agents will manage a burgeoning list of deals including board games, apparel, personal care, pet accessories, plush toys and figurines as well as calendars and stationery. They will work closely with the Simon’s Cat team to build on the existing licensing programme in addition to opening up new opportunities in their respective regions.
“Simon’s Cat is attracting new fans all around the world and these appointments are testament to brand’s continued appeal and success,” says Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group These are key markets for us with real opportunities for growth across a variety of categories in brand licensing.”
Plus Licens and Click! join existing agents for Simon’s Cat including Lizenzwerft for Germany, Austria and Switzerland, License Connection in the Benelux, Enpop in South Korea and Block 12 in China.
Marilu Corpus, CEO, Click! Licensing Asia, says: "We are excited to be working with Endemol Shine on this PAW-some brand! Simon's Cat is loaded with humor, and with today's dynamic generation, humor in simplest forms adds to a balanced lifestyle. As this adorable feline brings more laughs to Asia, Click! is ready to pounce on every licensing opportunity available to grow the brand."