Scooby-Doo marks 50th birthday with 50-day celebration

Calendar of daily activities include product launches, events, content roll outs and more, culminating in a party at the Warner Studio Lot

Written by Rhys Thomas

Posted 12.07.2019 | Entertainment

Scooby-Doo marks 50th birthday with 50-day celebration thumbnail

Warner Bros. Consumer Products is inviting fans to commemorate the 50th anniversary of Scooby-Doo with the launch of the 50 Days of Scooby celebration.

The activity will be centralised on a microsite featuring a digital calendar that unlocks daily to reveal a slew of surprises fans can enjoy with their friends and family. Throughout the event, Warner will launch new products, content and downloadable activities, alongside giveaways. Warner has also secured various partnerships with global themed entertainment, local family restaurants, interactive activations and retail experiences.

The countdown kicks off on July 26 and will culminate on our beloved canine friend's spooky birthday on Friday, September 13.

"The love for Scooby-Doo has been passed from generation to generation, and this year we're celebrating 50 years of our favorite canine friend," said Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. "With the release of content, unique experiences and a new assortment of products we're giving fans an opportunity to celebrate Scooby in every way imaginable."

On the content front, fans will be treated to classic and new releases including the latest Scooby-Doo series Scooby-Doo and Guess Who?, which recently premiered on Boomerang, Scooby-Doo! Return to Zombie Island and Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion. Original digital content will feature the launch of the One Minute Mysteries series.

The 50 Day countdown leads into Scooby's 50th birthday on September 13 with a birthday bash filled with a day of adventure and mystery-solving fun on the WB Studio Lot. During the week leading up to the birthday, a comprehensive party pack will be available on the calendar so kids and families can celebrate Scooby's birthday at home with custom party invites, Scooby-approved munchies recipes, and more—complete with a special screening of favourite Scooby episodes or movie.


BLE19 Preview: Mattel thumbnail

BLE19 Preview: Mattel

Barbie, Hot Wheels and the 75th anniversary of Thomas & Friends in 2020 make for a strong showing as the ...

The Elf on the Shelf counts down to Christmas thumbnail

The Elf on the Shelf counts down to Christmas

With 100 days to go, the family-favourite brand is gearing up for its biggest festive season to date, including renewed ...

Bamford times watch collab to Popeye anniversary thumbnail

Bamford times watch collab to Popeye anniversary

The special-edition, luxury watch created in collaboration with King Features commemorates Popeye’s 90th anniversary and is limited to just 50-pieces

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes