Warner Bros. Consumer Products is inviting fans to commemorate the 50th anniversary of Scooby-Doo with the launch of the 50 Days of Scooby celebration.
The activity will be centralised on a microsite featuring a digital calendar that unlocks daily to reveal a slew of surprises fans can enjoy with their friends and family. Throughout the event, Warner will launch new products, content and downloadable activities, alongside giveaways. Warner has also secured various partnerships with global themed entertainment, local family restaurants, interactive activations and retail experiences.
The countdown kicks off on July 26 and will culminate on our beloved canine friend's spooky birthday on Friday, September 13.
"The love for Scooby-Doo has been passed from generation to generation, and this year we're celebrating 50 years of our favorite canine friend," said Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. "With the release of content, unique experiences and a new assortment of products we're giving fans an opportunity to celebrate Scooby in every way imaginable."
On the content front, fans will be treated to classic and new releases including the latest Scooby-Doo series Scooby-Doo and Guess Who?, which recently premiered on Boomerang, Scooby-Doo! Return to Zombie Island and Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion. Original digital content will feature the launch of the One Minute Mysteries series.
The 50 Day countdown leads into Scooby's 50th birthday on September 13 with a birthday bash filled with a day of adventure and mystery-solving fun on the WB Studio Lot. During the week leading up to the birthday, a comprehensive party pack will be available on the calendar so kids and families can celebrate Scooby's birthday at home with custom party invites, Scooby-approved munchies recipes, and more—complete with a special screening of favourite Scooby episodes or movie.