The first licensees to board the licensing programme for Channel 4 comedy series Derry Girls has been unveiled by Rocket Licensing.
Acting as agent on behalf of production company Hat Trick, Rocket has signed four partners covering daywear, sports and leisure apparel, wall art and gifting, paperware and social stationery.
For the UK and The Republic of Ireland, Park Agencies will produce a line of adults’ and kids’ Derry Girls t-shirts, sweatshirts and hoodies aimed at mass-market and mid-tier retail as well as online outlets. It is also planning an exclusive range of bags and mugs.
Danilo is on-board with a varied Derry Girls range of wall calendars, greetings cards, and gift wrap and bags, shipping into major grocers along with card and bookstores.
Pyramid International will be developing a range of Derry Girls wall art, prints, drinkware and gift items to be sold across mass-market and mid-tier retail as well as speciality entertainment stores and online.
For Northern Ireland and The Republic of Ireland, O’Neill’s Irish International Sports Co Limited is producing a range of adult sports jerseys available at its stores and website. The launch of the range this summer is being supported by an extensive marketing campaign.
Rob Wijeratna, Joint Managing Director of Rocket Licensing, says: “Lisa McGee’s comedy series, with its fantastic humour, nostalgia and memorable characters, has become a true phenomenon. And it is already making a strong showing in licensing by attracting four major licensees in key categories. The future is clearly very bright for Derry Girls – both as a show and as a property – and we are excited to see it grow.”
The core market for licensed product is expected to be teen and young adult women from 16-30, who form a strong part of the show’s audience. However, its cross-generational appeal gives Derry Girls great licensing potential, with the show also proving popular among older adults and receiving a massive response in Northern Ireland and Republic of Ireland in particular.
Rocket will continue to build on these core categories with a focus on nightwear, loungewear, bedding, dress-up, gifting and homewares, stationery, accessories, health and beauty, and games and puzzles.