Rocket Licensing has been appointed the worldwide licensing agency for Fuzzballs, a cute pop culture brand which began life in 2013 as a Tumblr web comic.
The brand includes a cast of funny and adorable characters, including Fuzz Cat Whisky, Fuzz Bunny Ollie, Fuzz Tiger Timmy and their friends, who go on the hunt for yummy treats, adventure and friendship.
The brand was created by graphic designer Marc Sach, who previously worked on global brands including Sonic the Hedgehog and Pioneer DJ.
“Fans of Fuzzballs and even those seeing the brand for the first time cannot get enough of the content and related products,” Marc says. “I’m excited to start working with Rocket and new partners to build ranges for fans new and old alike to take into their homes and expand their collections.”
The first Fuzzballs product was launched in 2015 and there are now over 300 lines available. In the UK, the range is sold through the Fuzzballs.co website, by gift and card retailer Scribbler – a big backer of the property – as well as a range of independents.
The fanbase for Fuzzballs is global and spans across all ages, but has a particular resonance with millennials, teenagers and student girls.
Rocket Licensing will look to expand upon this and is targeting key categories in apparel, publishing, stationery, housewares, gifting and accessories. The agency will also be looking for partners across health and beauty, tech accessories, games, food and confectionery and partyware.
Charlie Donaldson, Joint Managing Director, Rocket Licensing, says: “We can’t wait to start showing the world of Fuzzballs to potential licensees. The brand has an enormous following with a huge appetite for new products and experiences, and there is an endless supply of engaging content for partners to work with. The property grew its fanbase organically from its start as an online comic, which shows the real love people have for the brand.”