Robozuna rules BLE 2019

An 8-foot, stilt-operated Mangle costume character was just one of the reasons ITVS GE’s kids' property was one of the most-talked about at this year’s show

Written by Rhys Thomas

Posted 04.10.2019 | Entertainment

Robozuna rules BLE 2019 thumbnail

An eight-foot-tall Robozuna costume character dominated the showfloor at BLE this week, drawing awe from passersby and inching down the walkway stopping for photo after photo.

The character, a larger than life recreation of the main Combatabot Mangle needs to be operated by a professional stilt-walker and is completely unique and one-of-a-kind.

Mangle caused a stir at BLE with his acrobatic dance moves and intimidating stature, but was just one of the reasons Robozuna was one of the most talked about kids’ properties of the show.

The action-packed animated series Robozuna launched on ITV in the UK to fantastic ratings, and globally on Netflix, and was a major draw for the ITVS GE stand at BLE.

The SS19 toy line hit shelves in April, distributed by Bandai (UK) and was supported with a heavyweight TV and pre-roll campaign, and costume character appearances at retail. With a second wave just landed in stores for AW19, licensees hit the ITVS GE stand to snap up consumer product opportunities.

Stand by for more exciting news on the property and head over to www.itvstudios.com/merchandise-licensing to learn more about how you can get involved.


A tribute to David Cardwell thumbnail

A tribute to David Cardwell

LTW.MEDIA’s Malcolm Naish celebrated the life and legacy of the late industry legend at an event last night

Kid-E-Cats debuts on Gulli thumbnail

Kid-E-Cats debuts on Gulli

APC Kids’ hit animated series brings series one and two to the French free-to-air broadcaster

Harry Potter flagship headed to NYC thumbnail

Harry Potter flagship headed to NYC

Warner Bros. to open world’s first flagship store for the wizarding property in the heart of the city, promising magical ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year