As hit comedy series Schitt’s Creek readies the launch of its sixth and final season from 7 January, ITV Studios has unveiled a raft of new licensing deals for the property which will launch in the US and Canadian this year.
Licensing partners include Rizzoli with 2020 and 2021 calendars; Funko, launching a range of Pop! Vinyl figures based on the main characters from March; and Hi-Line, whose official web store is now live at schittscreek.shop and will support the ongoing live shows with tour merchandise. User-generated designs and fan art are also available direct-to-consumer through Redbubble.
In addition, Beekman 1802 is planning a branded takeover of its flagship New York store on 7 January to promote the new range of high-end gift toiletries based on the in-world brand Rose Apothecary.
To celebrate the launch of the new season, Pop TV held exclusive pop up Visit Schitt’s Creek immersive experiences in New York City and Los Angeles this past November and December, with Hi-Line servicing the official merchandise. The event offered free tickets, which were all claimed within minutes by thousands of fans who interacted with authentic set pieces and detailed recreations of the town of Schitt’s Creek.
The series follows a wealthy family who lose their fortune and are forced to relocate to a rundown motel in the small town of Schitt’s Creek. The 14-episode sixth season will air on the same day and time across the United States on Pop TV and Canada on CBC, with syndication across the US to follow in autumn 2020 along with Netflix in the US, UK, Eire, Australia, New Zealand, India, Pakistan, Bangladesh, Sri Lanka, Bhutan and Japan.